Does anyone have Experience Wiriting Athletic Performance Ad's?

[IRON_STRONG]

Hi all,

been away from the computer for a looong time. It's done me alot of good, but im ready to mail to a red hot list of 2000 student athletes for my performance training and speed development services and i need a really sweet letter, one page NO longer, quick to the point, exciting and intense introducing myself and my company and a great introductory offer on our affordable performance training memberships and speed camps.

Can anyone here help? if so what would you charge for a short one page letter with a handwritten note at the bottom?

[rojo]

What do you mean by "a handwritten note at the bottom?"

Handwritten by the copywriter?

[IRON_STRONG]

No, it's going to be put on the letter like a hand written message to add a personal touch

[Loren Woirhaye]

You are gonna mail this?

If you are going to mail a letter, you should have more than
just a one-page thing. The cost of postage is your major
expense.

I think I can nail this one... but I'd want to do some collateral
pieces too - response card, grabber, that sort of thing.

You know direct mail is a process, yes? The 1st mailing
primes the pump... you leave a lot off money on the table
if you don't mail at least 3 times with a good list.

[IRON_STRONG]

absolutely we want to include a free rating card for our Official Nike SPARQ ratings as well or a discount coupon and maybe even a response card of some sort

[Hugh Thyer]

What field of athletic performance are you in? I can get inside the heads of runners, considering I run competitively myself and know a number of current and former national level runners. I know what makes them tick, so if this is your target, let me know.

If it's weight and body building training, and from the look of your photo it might well be, then that's not my thing.

Hugh

[NikNikAndCauliflower]

Looks good man - seems to be along the same lines as DeFranco's stuff? I bet the SPARQ affiliation cost more than a few dollars

Hugh, by the looks of it (site at Elite SPARQ Trainers offering Guaranteed Performance Enhancement!), it's a complete S + C program for younger athletes in American football, basketball and the like. The SPARQ thing stands for "Speed, Power, Agility, Reaction and Quickness".

So is doing the SPARQ testing like basically like a SWOT analysis or scouting report on yourself, showing you what you need to work on? Looks like a good system, compared to a lot of the stuff out there today.

Things like that (testing, having goals, focusing on performance) are the difference between really training and merely "working out".

[Daniel Scott]

Vin Montello would be a great guy to talk to... his copy for exercise-based niches is pretty damn good, particularly if it's for some kind of weight-training based program.

-Dan