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Old 06-30-2009, 02:36 AM   #1
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Default swipe file collection

I just came across a great swipe file collection.

Some of the ad's I would have never guessed to be controls. But in dissecting the letters, I could see how they offered emotional appeal to the individual target markets...

FREE Swipe File | The Total Package

Some of the authors include:
  • Gary Bencivenga
  • Gary Halbert
  • Dan Rosenthal (the mentor to Gary Bencivenga and Clayton Makepeace)

P.S. Some of the letters are high quality scans, and could be up to a 37meg download
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Old 06-30-2009, 09:21 AM   #2
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Default Re: swipe file collection

I just love Clayton. I've been subscribed for almost 2 years and I read just about everything he sends out. These are really great swipe files, I'm glad you thought of sharing it here, David. I just figured just about every copywriter would rub their nose around Clayton's website anyway.

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Kevin Lam
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Old 06-30-2009, 09:42 AM   #3
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Default Re: swipe file collection

That's priceless. Thanks, that led me
to read a lot of the other articles there.

I'd never heard of Clayton Makepeace, but
now I'm a fan.

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