Persuasion Audios and Video

[David Maschke]

If copywriting is salesmanship in print, then obviously the art of persuasion is an essential skill you must acquire.

To help you acquire the skill, here are some very valuable audios and video to help you achieve your goal...

Yes! :: Podcast

Be sure you bookmark the site and listen to the audios very carefully.

And here is the video I promised...

This gentleman learned persuasion when he was a member of a cult (masters of persuasion and manipulation)

Persuasion At T. Harv Eker's Peak Potentials...

I hope you walk away with better skills,
Dave

[MarkAndrews IMCopywriting]

"This gentleman learned persuasion when he was a member of a cult", Mark groans, holding his head in his hands lol.

It's a subject I know inside out cults and mind programming. And on the other side - deprogramming too. It's my biggest expert area, got a formidable amount of knowledge on the subject.

Thanks for the video/s - I'll check them out David.

Thanks for posting up the thread.

[David Maschke]

At the moment, "gentleman" sounded a lot better than "dude"

It's a great video and you can't stop watching.

Mark, can you see some cult practices in what he talks about, and the way he talks and presents himself? It would be great to get your feedback on this.

Thanks,
Dave

[MarkAndrews IMCopywriting]

Originally Posted by David Maschke

At the moment, "gentleman" sounded a lot better than "dude"

It's a great video and you can't stop watching.

Mark, can you see some cult practices in what he talks about, and the way he talks and presents himself? It would be great to get your feedback on this.

Thanks,
Dave

I'll have a listen now and get back to you on that.

[David Maschke]

"Cult persuasion tactics" sounds pretty cool and powerful. Looks like you might have your USP for your copywriting services. Who else can say they have had that experience?

[BrianMcLeod]

Dave's a great guy, you can follow him on Twitter: @davelakhani

davelakhani (davelakhani) on Twitter

[ghyphena]

Originally Posted by David Maschke

"Cult persuasion tactics" sounds pretty cool and powerful.

WordPro, I'm with Dave on this one. "Cult Persuasion Tactics" sounds absolutely delicious.... release the home-study course and I'm sold

Gil-Ad

[MaskedMarketer]

Originally Posted by ghyphena

"Cult Persuasion Tactics" release the home-study course and I'm sold

funny you mention this because a product of mine is going to be positioned similar to this.

Its going to be under the umbrella of a "cult branding" product im doing. and Cult Branding is already taken btw. Mine is going to be more controversial though.

[David Maschke]

Originally Posted by BrianMcLeod

Dave's a great guy, you can follow him on Twitter: @davelakhani

davelakhani (davelakhani) on Twitter

Thanks for sharing Brian, thru that I was able to learn of a book he has out now.

[Raydal]

The Lakhani presentation is more of a sales talk than content.
At the end he tries to squeeze in some tips but this is one of the
reasons that I hear many people say they prefer to read an article
than listen to a video. The sum of what he said could be written in
a 500 word article.

-Ray Edwards

[Justin Mandel]

While this is true you are missing the single most important take home component of it - the experience

For many of those people who have taken part in the presentation they get out of it so much more by experiencing what happened then by reading a simple boiled down article.

I also agree the ending could've been stronger, but nonetheless he pulled off a highly memorable, experiential presentation for those that were in attendance

Originally Posted by Raydal

The Lakhani presentation is more of a sales talk than content.
At the end he tries to squeeze in some tips but this is one of the
reasons that I hear many people say they prefer to read an article
than listen to a video. The sum of what he said could be written in
a 500 word article.

-Ray Edwards

[MarkAndrews IMCopywriting]

Perhaps, but the full on American sales meeting setting and style isn't for everyone, I lasted I'm afraid only about 12 1/2 minutes of the one and a half hour video before it almost had me groaning in despair and muttering under my breath, "Get on with it man, get on with it - What's your blinkin' point?" Before I just couldn't stomach anymore.

If 1 1/2 hours could have been compressed into one, five hundred word article, that I could have read and digested in a couple of minutes, then I could have learn't a great deal more perhaps.

And that's coming from a guy who generally prefer's to learn via video too, it was just too protracted for me - I enjoy learning more, when it is socked straight at me without all of the packaging, and/or team building 'waffle'.

So, as to the original question re: Cult persausion tactics used, there may have been some, however, after just 12 1/2 minutes - I couldn't really say for certain comprehensively, what specific tactics were being used, other than in the first stage, the introduction, there was obviously quite a bit of 'love bombing' going on to get the audience behind him.

I couldn't really comment upon the rest, to be fair to the gentleman concerned.

Originally Posted by Justin Mandel

While this is true you are missing the single most important take home component of it - the experience

For many of those people who have taken part in the presentation they get out of it so much more by experiencing what happened then by reading a simple boiled down article.

I also agree the ending could've been stronger, but nonetheless he pulled off a highly memorable, experiential presentation for those that were in attendance

[ghyphena]

Originally Posted by WordPro

...it almost had me groaning in despair and muttering under my breath, "Get on with it man, get on with it - What's your blinkin' point?"...there was obviously quite a bit of 'love bombing' going on to get the audience behind him.

I agree with what you're saying about the "American sales meeting" style... I, too, found it a little loud and less focused than it could have been.

What I did find interesting was what he did to the audience (rather than his actual "teaching") - the whole process of leading them from one thought to another, getting them to gather round the stage in "Rock Star Idol" positioning, the repeated mantras, etc... it was like they were instantly under his spell...

I honestly don't know if it's the cult technique or if that's just the way they do it in the US.

Gil-Ad

[MarkAndrews IMCopywriting]

A very good point for sure, plus his New Orleans beady wotsits, throwing those out into the audience, I mean, it's just not very British is it?

Having said that, grinning, I could see how it worked on that particular audience, mindset.

Interesting, but a bit over the top if you ask me.

I couldn't see that going down very well over here, if it did happen at a seminar I happened to attend on this side of the pond, I'd be running out of that room as fast as my lil legs could carry me, from sheer embarrassment.

God, I sound like a right snob!

That's what you get after living in Oxford for a while - a lovely city by the way, I quite miss the place.

[Justin Mandel]

I really don't think that this can be just waved off with a "perhaps"

So for that we need to go to my favorite "experiential" example...

If you never drank orange juice before which result do you think would more fully satisfy your quest for understanding of what it tastes like so you can EXPERIENCE it and try the lovely substance for the very first time?

You can be on the internet and google "orange juice" and read all about it. You can fly down to Florida and spend time in orange groves and discover all the ways that orange trees grow. You can ask your friends and family about it - how it tastes and have them compare it to different kinds of juices. You can talk to juice experts, compare it's nutritional content with expert nutritionists, or go to a lab and discover its molecular breakdown with scientists.

Or you can finally sit down and drink it and find out for yourself how it tastes and how enjoyable it actually is - the way it coats your palatte, how satisfying it actually is to consume, how delectible the aroma is, how it makes your taste buds wake up in all its glory etc.



To be there and be fully present while being engaged in the experience is an all too different situation, one in which it enagages all your senses and puts you in a different set of surroundings to remove you of your common familiarity which shifts your perception just in itself.

Also perhaps I am naive, but how does an "american sales meeting setting" differ from a sales meeting delivered anywhere else in the world

Originally Posted by WordPro

Perhaps, but the full on American sales meeting setting and style isn't for everyone, I lasted I'm afraid only about 12 1/2 minutes of the one and a half hour video before it almost had me groaning in despair and muttering under my breath, "Get on with it man, get on with it - What's your blinkin' point?" Before I just couldn't stomach anymore.

If 1 1/2 hours could have been compressed into one, five hundred word article, that I could have read and digested in a couple of minutes, then I could have learn't a great deal more perhaps.

And that's coming from a guy who generally prefer's to learn via video too, it was just too protracted for me - I enjoy learning more, when it is socked straight at me without all of the packaging, and/or team building 'waffle'.

So, as to the original question re: Cult persausion tactics used, there may have been some, however, after just 12 1/2 minutes - I couldn't really say for certain - comprehensively, what specific tactics were being used, other than in the first stage, the introduction, there was obviously quite a bit of 'love bombing' going on to get the audience behind him.

I couldn't really comment upon the rest, to be fair to the gentleman concerned.

[MarkAndrews IMCopywriting]

I'm sorry, perhaps I'm missing your argument here, what point exactly are you driving at?

Also, your last comment:

"Also perhaps I am naive, but how does an "american sales meeting setting" differ from a sales meeting delivered anywhere else in the world?"

You are correct.

Secondly, a lot.

Originally Posted by Justin Mandel

I really don't think that this can be just waved off with a "perhaps"

So for that we need to go to my favorite "experiential" example...

If you never drank orange juice before which result do you think would more fully satisfy your quest for understanding of what it tastes like so you can EXPERIENCE it and try the lovely substance for the very first time?

You can be on the internet and google "orange juice" and read all about it. You can fly down to Florida and spend time in orange groves and discover all the ways that orange trees grow. You can ask your friends and family about it - how it tastes and have them compare it to different kinds of juices. You can talk to juice experts, compare it's nutritional content with expert nutritionists, or go to a lab and discover its molecular breakdown with scientists.

Or you can finally sit down and drink it and find out for yourself how it tastes and how enjoyable it actually is - the way it coats your palatte, how satisfying it actually is to consume, how delectible the aroma is, how it makes your taste buds wake up in all its glory etc.



To be there and be fully present while being engaged in the experience is an all too different situation, one in which it enagages all your senses and puts you in a different set of surroundings to remove you of your common familiarity which shifts your perception just in itself.

Also perhaps I am naive, but how does an "american sales meeting setting" differ from a sales meeting delivered anywhere else in the world

[Justin Mandel]

What I'm driving at is that the "experience" of what happened there probably would've done a heck of lot more for you then just reading some dumbed down 500 word article.

If 1 1/2 hours could have been compressed into one, five hundred word article, that I could have read and digested in a couple of minutes, then I could have learn't a great deal more perhaps.

Also you said that I was correct? About what? And how so?

Originally Posted by WordPro

I'm sorry, perhaps I'm missing your argument here, what point exactly are you driving at?

Also, your last comment:

"Also perhaps I am naive, but how does an "american sales meeting setting" differ from a sales meeting delivered anywhere else in the world?"

You are correct.

Secondly, a lot.

[MaskedMarketer]

Originally Posted by Justin Mandel

What I'm driving at is that the "experience" of what happened there probably would've done a heck of lot more for you then just reading some dumbed down 500 word article.

I'd have to agree. The experience of being there and participating has a totally different effect than watching on the computer and even reading the article.

I didn't watch it because I've heard his stories many times in his products. And from other posts I gather this is just a sales pitch presented not really informational based. Probably more story based im assuming.

I like Dave's stuff, but my fav. pitchman would have to be Joel Bauer...

[MarkAndrews IMCopywriting]

Nevermind.

Originally Posted by Justin Mandel

What I'm driving at is that the "experience" of what happened there probably would've done a heck of lot more for you then just reading some dumbed down 500 word article.



Also you said that I was correct? About what? And how so?

[Justin Mandel]

It's already been forgotten friend.

Originally Posted by WordPro

Nevermind.