Should It Be Colloquial?
Some background first though.
When I was in school, about 4 years ago, English was one of the only subjects where I did not struggle. That, and Modern Studies.
I was never top of the class, and my punctuation, spelling, paragraph structure etc was always my downfall.
But the actual writing was always pretty good, but the teacher would always say that it was too colloquial. Sure, it was good for persuasive writing and creative writing, but for actually getting a point over in a professional way, my colloquial style always got me marked down.
I have had success with Copywriting for products before, and it converted quite well on all occasions, but it's always really informal.
Do you think its a good or bad idea to be colloquial in your copy, or should you be writing it in a way that gets information out there quickly and with no beating around the bush.
Cheers in advance.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog