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any bored word smiths or copy people?

by kenmichaels
2 replies
I ran week long sale to my existing customers. I just got around to
looking at the real numbers. It did over 21.4% better then normal.

I haven't looked at the page for a few weeks - maybe even a month

I want to know why it worked so well. The copy is not very compelling.
It breaks a dozen or so rules that I know of. I even spotted a few typos.

Anyway I am scratching my head and was wondering if anyone with
real knowledge could help me figure out why ... so i can duplicate it later.

If anyone wants to give it a look and tell me what they think, I will very much appreciate it.
#bored #copy #people #smiths #word
  • Profile picture of the author John Lloyd
    Originally Posted by kenmichaels View Post

    I ran week long sale to my existing customers. I just got around to
    looking at the real numbers. It did over 21.4% better then normal.

    I haven't looked at the page for a few weeks - maybe even a month

    I want to know why it worked so well. The copy is not very compelling.
    It breaks a dozen or so rules that I know of. I even spotted a few typos.

    Anyway I am scratching my head and was wondering if anyone with
    real knowledge could help me figure out why ... so i can duplicate it later.

    If anyone wants to give it a look and tell me what they think, I will very much appreciate it.

    Which one do you want, a word smith or a copywriter?

    I'm gonna go out on a limb here and say that the difference was your offer. If the offer is solid, people will buy despite terrible copy.

    Naturally, with some high-quality copy, your sales would increase all the more.
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  • Profile picture of the author Steve The Copywriter
    If you give people exactly what they want.

    No great need to persuade, entice or compel.

    They know what they want. And you offer it to them.

    Chances are a good percentage will buy.


    Steve


    P.S. If I'm in the middle of nowhere, starving hungry and see a diner. Even if the gaff looks a bit run down, the menu is lacklustre, and the waitresses looks like old battle axes, providing I'm reasonably confident I won't get food poisoning I'll take a chance on the bacon, eggs and coffee.
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