16 replies
Hello warriors,
I have been working as a freelance writer for last 2 years. I mostly write blog posts but recently i am venturing time on review and sells copies. But most of my clients are reporting that my words are too pushy. They say that my words are all about the good stuff where as a review should cover everything; good and bad.
To improve my quality of writing, i have started adding "Cons" in my reviews and they are still not convinced. So, please suggest me some readings or give me advice to improve my writing quality so that i can write copies that sells.
Thanks in advance.
#copywriting advice needed #persuasive writing #pushy #sells page article
  • Profile picture of the author BrianMcLeod
    Forget trying to write "sells copies" - you need to get better at writing conversational English if you want to be a freelance writer for the English speaking market.
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  • Profile picture of the author Raydal
    I think what your clients are saying is that you are selling too hard
    in the "reviews" that you are doing. There is a difference between
    a review (that should appear balanced) and an outright sales letter.

    A sales letter reads like you are trying to sell something and a review
    sounds like you are giving an opinion on something you bought. A
    sales letter would seldom mention the "cons" of the product (although
    doing this is a good strategy) but a review definitely should.

    A review should read something like a White Paper.

    -Ray Edwards
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    • Profile picture of the author AffiliateBeast
      Originally Posted by Raydal View Post

      I think what your clients are saying is that you are selling too hard
      in the "reviews" that you are doing. There is a difference between
      a review (that should appear balanced) and an outright sales letter.

      A sales letter reads like you are trying to sell something and a review
      sounds like you are giving an opinion on something you bought. A
      sales letter would seldom mention the "cons" of the product (although
      doing this is a good strategy) but a review definitely should.

      A review should read something like a White Paper.

      -Ray Edwards
      Hey ray, Thanks for the reply. Appreciate it a lot.
      Yes, That's what i am currently dealing with. But people takes a buying decision buying learning the pros rather then cons. Doesn't it?
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  • Profile picture of the author ritika123
    I think if you are writing a review for any product then you should write it as a user perspective as if you have used that product. If your clients are feeling that your content sounds pushy then they might mean that your writing only suggests that this product is so good that you should go and opt for it but a genuine review involves how you opt that product and now how you are feeling using it ( mixing both goods and bads).
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  • Profile picture of the author Triplescan
    First of all and most importantly you have to use a flawless English, this is the number one requirement when writing reviews. The people that read them have to be able to understand all the ideas so as to draw their own conclusions. Secondly, you have to build up a personal writing style, because this is another feature that means a lot when writing reviews: the author's personal voice. Thirdly, balance must be kept at all costs, don't praise too much one product, try to inform correctly the customers because this is the main purpose of a review: to help people make decisions.
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    • Profile picture of the author The Copy Nazi
      Banned
      Originally Posted by Triplescan View Post

      First of all and most importantly you have to use a flawless English
      Yes indeedy. You might want to take your own advice.

      But what the hell are we doing discussing blasted blog reviews here in the copywriting section anyway? Grrr.
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      • Profile picture of the author AffiliateBeast
        Originally Posted by The Copy Nazi View Post

        Yes indeedy. You might want to take your own advice.

        But what the hell are we doing discussing blasted blog reviews here in the copywriting section anyway? Grrr.
        I am not talking about blog reviews in precise. Please read my post.
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    • Profile picture of the author AffiliateBeast
      Originally Posted by Triplescan View Post

      First of all and most importantly you have to use a flawless English, this is the number one requirement when writing reviews. The people that read them have to be able to understand all the ideas so as to draw their own conclusions. Secondly, you have to build up a personal writing style, because this is another feature that means a lot when writing reviews: the author's personal voice. Thirdly, balance must be kept at all costs, don't praise too much one product, try to inform correctly the customers because this is the main purpose of a review: to help people make decisions.
      Triplescan, Thanks for your reply.
      I really like your second point regarding finding my own voice. I will try to work on it. By reading your reply, i think you are a writer yourself or have experience regarding copywriting.Do you think the general structure of a review articles like intro> feature> pros> cons> conclusion, has good impact on the reader?
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  • Profile picture of the author splitTest
    Not to get off-topic, but I sometimes wonder: is there a market for copywriting in your native language?

    For example, are there copywriters who write in Bengali?

    If not, that must be a wide-open market!

    No offense. Do your thing, of course, but just curious...
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  • Profile picture of the author AffiliateBeast
    Appreciate your question splitTest,
    Unfortunately there isn't. I am currently working on building some micro-niche blogs in Bengali to get an competitive advantage when people here really starts to get used to doing stuff online.
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    • Profile picture of the author splitTest
      Originally Posted by affiliatebeast View Post

      Appreciate your question splitTest,
      Unfortunately there isn't. I am currently working on building some micro-niche blogs in Bengali to get an competitive advantage when people here really starts to get used to doing stuff online.
      Sounds like good, forward thinking.
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      • Profile picture of the author mcromano
        The line between sales-y and balanced is a very fine one. It's very easy to cross it, so you need to be careful about the following things:


        1. Structure

        You've addressed this by adding "cons". However, that alone isn't enough for a proper review.
        Just imagine what you would do while writing a review for something you used. Take any thing you recently bought and think about how you would review it. What did you like? If so, how did it help you, why did you like it? What did you not like? What are some inconveniences of the product?
        Put yourself in the shoes of the people that would actually use the product. What are they looking for? How is their life, why do they want this product?
        It's a very good imagination exercise that will help you be profitable in most creative writing areas, not only copywriting.

        A review must be balanced between good and bad. If the bad isn't there, then point 2 is that seals the deal

        2. Tone
        If your structure is good and your tone is too pushy, it all goes to hell.

        Two examples:

        "The new Vacuum RX is a pleasure to use. The noise is reduced compared to similar products, which is really enjoyable. I also appreciate the fact that it has an extensible cord, which makes it easier for me to go around the house with it. However, the dust bag is cumbersome and hard to clean due to its clasping mechanism in the back. It also fails to provide proper sucking when dealing with heavier objects. All in all, the RX is a good vaccum, despite its failures. 3/5"

        This is moderate and sounds like a review. This is not (and sounds more like a sales letter):

        "The new Vacuum RX is not only a pleasure to use, but also one of the best vacuums I have ever used! Silent as a cat and flexible as one, it's almost as good as a portable vacuum! Its dust bag may not be the easiest to clean, but considering its other good qualities, who cares? The RX is perfect for dust and other light debris, even though it may encounter difficulties with heavy objects. But who needs to aspire heavy objects when the vacuum manages to clean the whole house perfectly otherwise? If you want to be in for a cleaning adventure, get the RX and be amazed!"

        That is written by a fanboy or someone paid to do so. Can you see what the difference is?


        Regarding Bengali not having yet a good copywriting market:

        Why not initiate it? Send some letters to prominent companies, show them the profits that can be made with a good website and content. You never know what national bussiness movement you could start.

        Hope I was of help

        sorry for the shitty writing and repetitive words, it's super late here and I'm not all that awake.
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        • Profile picture of the author AffiliateBeast
          Thank you very very much mcromano
          Your short content were full of advice that i understood easily. A huge thanks. It seems like you have very good knowledge on sells copywriting or writing awesome reviews. Do you have a blog or something that i could follow? let me know.
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          • Profile picture of the author mcromano
            Hello again!

            I just started a blog a week ago actually, preparing content for it at the moment.

            Doesn't have anything in it yet, but after I finish a fist batch of 7 articles I plan to update weekly with topics of interest.

            PM me for link, an admin told me I'm not allowed to have it here
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  • Profile picture of the author WebOutGateway
    Generally, writing a copy depends on the tone. Especially by using words don't just use adjectives, but use powerful words.

    See this resources i have for you.
    1. writing tips for the monster
    2. copy writing tips
    3. bonus tips

    Good luck!
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