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27 Copywriting Formulas to Jumpstart Your Copy

by MatthewRHallEsq
8 replies
Today, Buffer posted an article containing 27 copywriting formulas.

While it's definitely intended for social media/Twitter, and though formulas are like training wheels you should try to grow out of as quickly as possible, I find reviewing formulas to be a good way to jumpstart my thinking.

Frankly, sometimes I get stumped when I'm trying to crack a project. Formulas like these help my mind think about different approaches and (usually) end up with a decent idea.

Now to create a great graphic like Ray Edwards so I can review all these at a glance...
#copy #copywriting #formulas #jumpstart
  • Profile picture of the author Andrew Gould
    Originally Posted by MatthewRHallEsq View Post

    Today, Buffer posted an article containing 27 copywriting formulas.
    Here's an earlier, and not entirely dissimilar, list from Rick.


    Now to create a great graphic like Ray Edwards so I can review all these at a glance...
    That's from "Copywriting Clarity Maps" by Derek Franklin, he sold six infographics with PLR so they could be re-branded (the others are on headlines, sub-headlines, guarantees, USPs, and the power of three).
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    Andrew Gould

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  • Profile picture of the author RickDuris
    Thanks Andrew. I have more than them.
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    • Profile picture of the author mcromano
      Very informative post, thank you! That was an excellent read

      With all of these combined you have....CAPTAIN COPYWRITING. Or at least that's my ambition.
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      • Profile picture of the author FaizanAmjad
        Thanks for providing us with such an excellent read.
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  • Profile picture of the author gjabiz
    Buy?

    My marketer dream...

    Show what I have, let them buy.

    Enough do so it is worth my while.

    Then, when they buy, I will ask,

    Buy more?

    All these other formulas hopefully, get me closer to the goal.

    gjabiz

    PS. Model? Cotton candy at a county fair, see the pink and blue faced urchins running around? There has been ZERO psychology, manipulation, persuasion or formula used on them. Buy? Enough do to make it worth while for the vendor. Some might say this is the Halbert formula, build your hamburger stand in the middle of a starving crowd. Perhaps?
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  • Profile picture of the author richardjam
    Originally Posted by MatthewRHallEsq View Post

    Today, Buffer posted an article containing 27 copywriting formulas.

    While it's definitely intended for social media/Twitter, and though formulas are like training wheels you should try to grow out of as quickly as possible, I find reviewing formulas to be a good way to jumpstart my thinking.

    Frankly, sometimes I get stumped when I'm trying to crack a project. Formulas like these help my mind think about different approaches and (usually) end up with a decent idea.

    Now to create a great graphic like Ray Edwards so I can review all these at a glance...

    damn those buffer boys are amazing... after kissmetrics buffer is my fav site. Thanks!
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    Peace and love from far New Zealand!

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  • Profile picture of the author kyrptl
    Can you please throw some focus on copy writing on new blog? Is it helpful for SEO?
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    • Profile picture of the author WTFWriters
      Originally Posted by kyrptl View Post

      Can you please throw some focus on copy writing on new blog? Is it helpful for SEO?
      Hey kyrptl,

      Welcome to W. And yes, Copy Writing for a new blog is very important for the below reasons:

      1. Whe the blog is first indexed, a good copy will ensure a good ranking for relevant keywords.

      2. When a blog containg a good copy, visitors will often visit again, ensuring traffic and subsequent increase in site authority.

      3. A good copy will lure other bloggers to link back to the blog which will further the blog as an authority site.

      Also, Content and good copywriting is the one most important thing for a blog, new or old. SEO through different White Hat methods will ensure that the blog lists well and gets traffic that you can monetize.

      Hope this helps
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