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Does1 Product 1 Sales Page Rule Still Apply?

by tm6464
9 replies
Hi

I'm creating a series of info maps for a niche.
Each map will have different content, yet all on
the same subject / theme.

Once I create a salesletter for the 1st map, any ideas
on promoting the remaining maps (once they are created)?

I appreciate your feedback. Thanks
#apply #does1 #page #product #rule #sales
  • Profile picture of the author gjabiz
    Originally Posted by tm6464 View Post

    Hi

    I'm creating a series of info maps for a niche.
    Each map will have different content, yet all on
    the same subject / theme.

    Once I create a salesletter for the 1st map, any ideas
    on promoting the remaining maps (once they are created)?

    I appreciate your feedback. Thanks
    Let's see.

    You could do an upsell addon at the checkout...
    You could double button it....this is where you offer a bronze, silver and gold package, each containing more of your maps.

    You could offer more in your delivery, once a customer, give them an opportunity, a thank you for buying, perhaps these would interest you...

    You could easily test the one page one product theory, with an A/B split traffic test (probably should once you get it up and running)

    I think the answer might be TEST to find out what works for you, but, before I put too much thought into this, I'd want to see some sales made, to make sure
    there is a market for your maps. But....

    gjabiz
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    • Profile picture of the author tm6464
      Thanks for your input.
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  • Profile picture of the author Jack Sarlo
    You're going to write a salesletter to sell 1 map? Maybe you can group all maps together and have a bigger product, more valuable so higher price, especially since they're all on the same subject.

    I think it's easier to sell them that way, rather then 1 map at a time.
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    • Profile picture of the author tm6464
      Jack,

      Thanks for the feedback.
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  • Profile picture of the author Brent Jones
    If you have multiple products to sell, I recommend packaging them as Good, Better, Best options, or Bronze, Silver, Gold depending upon the terminology you want to use.

    If you're using WordPress, here is a great plugin to help you with that:
    How to Add Beautiful Pricing Tables in WordPress (No Coding Required)

    I'm not totally sure on exactly where and how you plan to promote / offer these maps, though.
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    • Profile picture of the author tm6464
      Brent,

      Thanks for the feedback on strategy.
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  • Profile picture of the author IDoTheLegWork
    Originally Posted by tm6464 View Post

    I'm creating a series of info maps for a niche.
    What is an info map? Is it like an infographic? Can you point
    me to an example please?
    Signature

    ..and you WILL contribute a verse.
    Indifference is the enemy that must be conquered.
    Appeal to the crowd by addressing the person.

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    • Profile picture of the author tm6464
      Hi,

      Yes, it's basically an infographic
      which may be evolve into an infographic
      poster (depending on target market feedback).
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  • Profile picture of the author Work1099
    The best bet is to split-test using one page, one product vs. the alternatives. Testing the offer is often one of the most valuable things to test.
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