Adding a FAQ Section into a Sales Letter.
I wanted to ask if anyone has any insight into putting an FAQ section as part of a sales page..
If for example, you were selling a software application, and you knew that you had been receiving similar questions multiple times, would it be a good idea to add an FAQ section at say the end of the sale letter?
It was my thought that if a prospect had questions in their mind as they read the sales letter, they could at least get an answer there and then, and still go on to order..
But if there was no opportunity to get their questions answered immediately, they would almost certainly click away and not order, maybe never to return
Glen
Direct Response Copywriting