Titans Of Direct Response Seminar Notes

16 replies
They are from the copywriter who wrote the promo.

12 lessons were...

Titans Takeaway #1: It fulfilled on the "once in a lifetime" promise 100%...

Titans Takeaway #2: ALL the Titans focus on strategy and mindset first...

Titans Takeaway #3: The difference between a good copywriter and a great copywriter is "forgetting the rules..."

Titans Takeaway #4: Negative emotion copy trumps everything in terms of response...

Titans Takeaway #5: Media is largely irrelevant...

Titans Takeaway #6: "Good, better, best -- never let it rest; 'til your good is better, and your better is best."

Titans Takeaway #7: If you're writing copy, you have to dig deeper than anyone else to find the big idea...

Titans Takeaway #8: Gary Bencivenga's talk was too powerful to repeat here...

Titans Takeaway #9: The "fellow attendee" benefit was as big as the content benefit...

Titans Takeaway #10: Copywriting and direct marketing are becoming commodities...

Titans Takeaway #11: You get rich by solving problems...

Titans Takeaway #12: "Who" is critical...

You'll find more explaining what he means by them here..

A dozen takeaways from The Titans of Direct Response once-in-a-lifetime event

Enjoy!
Doctor E. Vile
#direct #notes #response #seminar #titans
  • Profile picture of the author Alex Cohen
    At the event, was oxygen available in case anyone passed out while breathing the rarefied air?

    Alex
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    • Profile picture of the author marciayudkin
      Unfortunately, the tone of these "takeaways" is so breathless, adoring and vacuous that there's not much value in what he is sharing, in my opinion.

      And really, would you expect the copywriter who wrote the copy for the event to say it only delivered 25%?

      Marcia Yudkin
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author gjabiz
        is this:

        And instead of thinking about stupid rules like "How long should copy be?" "What's the best headline formula?" "What's the best way to write a guarantee?" and so on...

        You need to be getting under the skin of your prospect and your market...


        And speaking to them like someone who knows them better than they know themselves.
        How to do that?


        How?

        We used to call it walking in their shoes, or getting inside their world, seeing things as they see them, and I guess, getting under their skin a little too.

        Although Roy can't (or won't) tell you how, cause you need a whole course to "get it"...here's a starting point for you:

        PictoGrigm of Remote Persuasion

        On the right side, you see your target enclosed in his/her world, her bubble of preoccupation...this infographic shows you HOW you get in, break the bubble and KNOW what is on her mind.

        Use it, you may come to know your prospect "better than they know themselves".

        gjabiz
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      • Profile picture of the author The Copy Nazi
        Banned
        Originally Posted by marciayudkin View Post

        Unfortunately, the tone of these "takeaways" is so breathless, adoring and vacuous that there's not much value in what he is sharing, in my opinion.

        And really, would you expect the copywriter who wrote the copy for the event to say it only delivered 25%?

        Marcia Yudkin
        Disagree. There's a goldmine in those takeaways. Absolute goldmine. (and this from the guy who said the salespage could have been a lot better). If you're a smart dude you'll be studying those notes.
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      • Profile picture of the author Raydal
        Originally Posted by marciayudkin View Post

        Unfortunately, the tone of these "takeaways" is so breathless, adoring and vacuous that there's not much value in what he is sharing, in my opinion.

        And really, would you expect the copywriter who wrote the copy for the event to say it only delivered 25%?

        Marcia Yudkin
        Marcia are you kidding? My favorite one was ...

        Titans Takeaway #8: Gary Bencivenga's talk was too powerful to repeat here...
        Okay, you know I gotta do this to you. Some things, I'm just not sharing. Sorry.
        I want to reinforce the value of being there.


        -Ray Edwards
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        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author splitTest
    A lot of those takeaways are intuitive. Most are pretty general... A lot are rehash, if you're not a complete noob and have done your homework...

    That ain't $3000 worth of guidance... He should've posted more specific stuff -- stuff that most marketers wouldn't already know...

    "You get rich by solving problems..." Who'da thunk?!
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    • Profile picture of the author Alex Cohen
      Originally Posted by splitTest View Post

      A lot of those takeaways are intuitive. Most are pretty general... A lot are rehash, if you're not a complete noob and have done your homework...
      You're right. As I read through them, I thought to myself, "Well yah."

      To me, the blog post was a presell for the author's November gig.

      Alex
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      • Profile picture of the author Raydal
        Originally Posted by Alex Cohen View Post

        To me, the blog post was a presell for the author's November gig.

        Alex
        That's the whole idea. I don't know why this would be posted as
        of some content value when it's just a sales letter for the author's
        product. I guess it should have value because it has "titans" in it.

        -Ray Edwards
        Signature
        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author perryny
      Originally Posted by splitTest View Post

      A lot of those takeaways are intuitive. Most are pretty general... A lot are rehash, if you're not a complete noob and have done your homework...

      That ain't $3000 worth of guidance... He should've posted more specific stuff -- stuff that most marketers wouldn't already know...

      "You get rich by solving problems..." Who'da thunk?!
      Maybe if a Titan is telling you that understanding "You get rich by solving problems" is what helped make him a Titan, then it is $3000 worth of guidance.
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  • Profile picture of the author JohnRussell
    I have to agree.

    "Titans Takeaway #7: If you’re writing copy, you have to dig deeper than anyone else to find the big idea…"

    It's like saying...

    'If you're a truck driver, you have to keep the truck on the road better than anyone else....'
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    • Profile picture of the author Cool Hand Luke
      Originally Posted by JohnRussell View Post

      I have to agree.

      "Titans Takeaway #7: If you're writing copy, you have to dig deeper than anyone else to find the big idea..."

      It's like saying...

      'If you're a truck driver, you have to keep the truck on the road better than anyone else....'
      Lol what? If you think that's even close to being an apt analogy then then you missed the point.

      Massive, detailed, thorough research into the market/product is one of the most neglected parts of writing copy by many. To hear a bunch of the best copywriters in the world harp on it's value is pretty damn valuable.
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      • Profile picture of the author JohnRussell
        Originally Posted by Cool Hand Luke View Post

        Lol what? If you think that's even close to being an apt analogy then then you missed the point.

        Massive, detailed, thorough research into the market/product is one of the most neglected parts of writing copy by many. To hear a bunch of the best copywriters in the world harp on it's value is pretty damn valuable.
        OK...my analogy really sucked

        My point was...exhaustive research to a copywriter should be a normal practice - just part of the job, like keeping the truck on the road is to a trucker.

        Ok, the analogy still sucks but hopefully a little clearer.

        Isn't having to do extensive research common knowledge?

        Not really a 'takeaway'?

        Not something people need to pay for or regurgitate?
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        • Profile picture of the author MatthewRHallEsq
          Originally Posted by JohnRussell View Post

          OK...my analogy really sucked

          My point was...exhaustive research to a copywriter should be a normal practice - just part of the job, like keeping the truck on the road is to a trucker.

          Ok, the analogy still sucks but hopefully a little clearer.

          Isn't having to do extensive research common knowledge?

          Not really a 'takeaway'?

          Not something people need to pay for or regurgitate?
          Yeah, but how many people actually do this? There's so much focus on formulas, etc. for most copywriting courses. Very few actually go into proper research (AWAI I'm looking at you).
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          • Profile picture of the author JohnRussell
            Originally Posted by MatthewRHallEsq View Post

            Yeah, but how many people actually do this? There's so much focus on formulas, etc. for most copywriting courses. Very few actually go into proper research (AWAI I'm looking at you).
            The key is picking clients who can pay you enough that you have the time to research properly....
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        • Profile picture of the author Alex Cohen
          Originally Posted by JohnRussell View Post

          OK...my analogy really sucked

          My point was...exhaustive research to a copywriter should be a normal practice - just part of the job, like keeping the truck on the road is to a trucker.

          Ok, the analogy still sucks but hopefully a little clearer.

          Isn't having to do extensive research common knowledge?

          Not really a 'takeaway'?

          Not something people need to pay for or regurgitate?
          The event was the cult of personality on display. And in that environment anything the worshiped say is revered.

          Alex
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