Titans Of Direct Response Seminar Notes
12 lessons were...
Titans Takeaway #1: It fulfilled on the "once in a lifetime" promise 100%...
Titans Takeaway #2: ALL the Titans focus on strategy and mindset first...
Titans Takeaway #3: The difference between a good copywriter and a great copywriter is "forgetting the rules..."
Titans Takeaway #4: Negative emotion copy trumps everything in terms of response...
Titans Takeaway #5: Media is largely irrelevant...
Titans Takeaway #6: "Good, better, best -- never let it rest; 'til your good is better, and your better is best."
Titans Takeaway #7: If you're writing copy, you have to dig deeper than anyone else to find the big idea...
Titans Takeaway #8: Gary Bencivenga's talk was too powerful to repeat here...
Titans Takeaway #9: The "fellow attendee" benefit was as big as the content benefit...
Titans Takeaway #10: Copywriting and direct marketing are becoming commodities...
Titans Takeaway #11: You get rich by solving problems...
Titans Takeaway #12: "Who" is critical...
You'll find more explaining what he means by them here..
A dozen takeaways from The Titans of Direct Response once-in-a-lifetime event
Enjoy!
Doctor E. Vile
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