Staple?

Hello all,

"Brand New" to copywriting here...

I'm an insurance agent (medicare-related health insurance). I've always relied on generic ads and letters (since 2009!), but the results have always been mediocre. So, I'm reading everything I can on copywriting and I'm trying to learn this skill so that I can get more leads from my letters and ultimately, more new clients.

I've never sent anything out that wasn't a post card or a one page (front only) letter.

I know those can and do work, but I've read Kennedy's Ultimate Sales letter book 2xs over the past month and I've written my "first attempt" at a lengthy letter.

It's 7 pages. It's printed on 4 sheets (front and back - with "over please" and "next page" in the bottom right corners of each page to direct the readers - I learned that on this forum!).

So here is my stupid rookie question I searched the forum but couldn't find the answer....

Do I staple the 4 sheets together or just send the four pages without a staple?

The four sheets are going folded in a #10 envelope.

For whatever reason, in my mind, the staple seems both cumbersome but necessary.

Thank you!
-sshafran