How to be a good copyrighter? Advise me :)

21 replies
Hi,

I was more into SEO for years, but now I want to go more into copyrighting - and I need advice on this.

What do I need to be a good copyrighter? SEO is just one thing.

Would you recommend any good resources for finding inspiration?

What EXACTLY do I need to learn about - playing with "hot words", writing strong titles, compelling short introductions,... ?

I don't want to miss out on something and make mistakes, that's why I am asking.

I appreciate any advice!
#advise #copyrighter #good
  • Profile picture of the author angiecolee
    Start by spelling it correctly. Copywriter.
    Signature

    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author Alex Cohen
      Pretend you never heard about SEO. Ever. Copywriters write persuasive words for humans, not search engines.

      Any clients worth having drive traffic through paid methods.

      Okay, that said, the first thing you need to do is read a book or two on BASIC copywriting. These two on Amazon Kindle will give you a good start...

      "Copywriting For The Rest of Us" Mike Shreeve
      "Breakthrough Copywriting" David Garfinkel

      Ignore any other reading suggestions until you've consumed them.

      Alex
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    • Profile picture of the author Skystar
      I love Angie's comment above:

      "Start by spelling it correctly. Copywriter."

      Here's what works for me:

      1. Research and rough out your piece, including stats, details, quotes, and general theme.

      2. Find a good journalist in the grad program at the local college and have him write the copy.

      3. Refine, modify and embellish his work. It's amazing what some of these people come up with, and how much they can often contribute.
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      • Profile picture of the author joe golfer
        Originally Posted by Skystar View Post

        I love Angie's comment above:

        "Start by spelling it correctly. Copywriter."

        Here's what works for me:

        1. Research and rough out your piece, including stats, details, quotes, and general theme.

        2. Find a good journalist in the grad program at the local college and have him write the copy.

        3. Refine, modify and embellish his work. It's amazing what some of these people come up with, and how much they can often contribute.
        Huh? A journalism grad student for copywriting? I think you are talking about freelance writing or content writing, not copywriting.
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        Marketing is not a battle of products. It is a battle of perceptions.
        - Jack Trout
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  • Profile picture of the author Libman
    I'm a brand new copywriter. I have zero clients and have just recently been studying and taking notes on The Boron Letters, Kickass Copywriting and John Carltons Simple Writing System. Next is The "Entrepreneurs Guide to Getting Your Shit Together" by John Carlton.

    I would advise you to take notes and study these materials and do EVERYTHING they say. Don't think about this or that, just DO it. The blueprint for success has already been written, so if you simply follow what those successful individuals have done, you, too should have success. You may not be world class, but you'll be GOOD and you will get clients.

    What I am doing to start with is my two products I sell online. The advertising sucks as I wrote the original without knowing anything. Though I did make a few grand, I have re-written the first draft of the copy and it is already LIGHT YEARS beyond what I had before.

    After I get my new ad out there, I am going to begin to look at local business ads that suck, re-write them and make those businesses a proposition to run the ad for free and if it converts, they give me a job via contract.

    Oh....go through the sticky posts.
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  • Profile picture of the author David Rosa
    Yes indeedo get the basic understanding of what copy is first.

    And while you do that, write out world class ads by hand every single day.

    If that's too much, write em out every other day - or week. I suggest daily.

    Check out the sticky thread, there's a ton of great info for getting started.

    Hey it's your life, just mmmake it happen
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  • Profile picture of the author VinceA
    I highly recommend getting a coach or mentor. I got coaching from Paul Hancox, a fellow warrior. His course is awesome.

    There are several experienced copywriters who share great bits of knowledge.

    This is my first post and I just want to thank all the copywriters who share their wisdom on this forum!
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    • Profile picture of the author Chriswrighto
      Ship, what have you already learned?

      Alex is right, you need to understand the fundamentals of good copy before anything. I'd recommend taking his advice...

      ...and everyone else's here as it's all good stuff.

      Lots to do!
      Signature

      Wealthcopywriter.com :)

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  • Profile picture of the author JKirby
    There's plenty of courses, books and coaching for copywriting that's available for free or if you just take an hour to look for them. My advice would be stop focusing on getting trained.Stop focusing on becoming the best copywriter before your pen has hit the paper yet. This forum is essentially a gold mine of bad copy that you can improve. It's also a place where you can see the basics of copy being used.

    Take a WSO thread everyday for the next week or so, and re-write the copy. Don't ask, don't PM anyone, just start writing copy. If you're going to be a decent copywriter, it's not about what you write, it's about how you write. Take these 7+ WSO re-writes and then look over them again next week. Practice makes perfect.

    How does someone learn to play basketball? By reading books? By getting a coach? By watching training videos? No. By taking the ball in their hands and doing something with it.
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  • Profile picture of the author Raydal
    You already have a lot of great resources listed in the stickies above.
    You have to take the time to study them then practice your chops
    on your own products or try to get copy jobs.

    You always have the option of coaching if you want to speed your
    progress. Of course hang around other copywriters, here and
    other hangouts and learn from them as well.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author WD Mino
    O.k. if you really want to know about Copywriting. Then why not get trained by some of the best?
    Check out Brian Mcleod and David Garfinkle's Training

    I am a student Brian and David both are super great guys who just know how to teach things dummies like me can understand.
    Best,
    -WD
    Signature

    "As a man thinks in his heart so is he-Proverbs 23:7"

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  • Profile picture of the author Ariah
    My intrinsic thoughts about and on "Stickiness"

    3M make things that are sticky. There's soft stickiness and hard stickiness. Sticktuitiveness...ah! another type of stickiness. Adhering without relent. You cannot learn what you do not do. Teach stickiness to learn about it.

    Once I went fishing with my dad and when I cast the line, the steel hook caught in my eyeball. Stickiness, you wont forget that image for a few minutes.

    Benefit, problem solution. Creativity cannot be taught or learned. Do and you will emerge.

    Weird post
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  • Profile picture of the author James Max
    [DELETED]
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    • Profile picture of the author Alex Cohen
      Originally Posted by James Max View Post

      Since you're a beginner, understand the anatomy of a sales letter:
      • Headline (to catch attention)
      • Subhead
      • Salutation
      • Opening paragraph
      • Body copy
      • Bullets (describing benefits/features)
      • Guarantee
      • Close
      • Post Script
      Every sales message follows the following format:

      • Here's who I am
      • Here's what I've got for you
      • Here's what the thing will do for you
      • Here's what you need to do now
      Hope this helps.
      Doubtful that it will.

      You could have just as well said "mashed potatoes" as "body copy".

      "Body copy" means nothing to a beginner.

      Then you follow up with a non-attributed 4-point "format" you heard. So which should a beginner follow... the "anatomy" or the "format"?

      Alex
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  • Profile picture of the author sethczerepak
    Originally Posted by shipwrecked View Post

    Hi,

    I was more into SEO for years, but now I want to go more into copyrighting - and I need advice on this.

    What do I need to be a good copyrighter? SEO is just one thing.

    Would you recommend any good resources for finding inspiration?

    What EXACTLY do I need to learn about - playing with "hot words", writing strong titles, compelling short introductions,... ?

    I don't want to miss out on something and make mistakes, that's why I am asking.

    I appreciate any advice!
    There are two aspects to copywriting: writing technique and selling psychology.

    The second is MUCH more important. Even if you master the techniques, if you don't get the psychology, your copywriting will sound great to everyone except the person whom it's written to persuade -- and you'll wonder how you could be writing so well and getting such little response.

    I say this because, everything you've listed here: "playing with "hot words", writing strong titles, compelling short introductions..." has to do with technique. If you're just starting out, you're not ready for these yet - especially if you think these are the things you need to be starting with.

    TONS of SEO people are getting their asses handed to them these days because they're obsessed with techniques and trends, but have no clue about the psychology of search engine marketing. If you take that same mentality into copywriting, you're going to have a damn hard time.

    Get into the psychology first. Start with the first rule: "Join the conversation which is most relevant in your reader's mind." Here's some free videos on the topic to start with:

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  • Profile picture of the author Libman
    Could it be read as:

    Here's who I am (salutation)
    Here's what I've got for you (opening paragraph)
    Here's what the thing will do for you (Bullets)
    Here's what you need to do now (Call to action)

    I'm a beginner as well. Am I way off?
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    • Profile picture of the author Chriswrighto
      Originally Posted by Libman View Post

      Could it be read as:

      Here's who I am (salutation)
      Here's what I've got for you (opening paragraph)
      Here's what the thing will do for you (Bullets)
      Here's what you need to do now (Call to action)

      I'm a beginner as well. Am I way off?
      Ish.

      It's fine for someone who's got experience writing copy to use that sorta thing...

      But for the majority of beginners, they'll end up with 3 pages of a poor copy which no one bothers to read.

      That's why AIDA is so good for newcomers (yeah, yeah... not that AIDA thing again...). It gives an overview of what each area of your copy should be focusing on. As you progress, you'll use formulas less and less or perhaps find one or two you like.

      -Chris
      Signature

      Wealthcopywriter.com :)

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  • Profile picture of the author JKirby
    Too many people focus on the techniques of writing copy, where you should be focusing on 'the why'. If you understand why things work and why they convert high, you'll ultimately be a much better copywriter than someone who is trying to imitate different techniques without any in depth knowledge of why these things work the way they do.
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  • Profile picture of the author pewpewpewmonkeys
    2. Find a good journalist in the grad program at the local college and have him write the copy.
    I'd rather give my next door neighbor's 6 year old the leftovers of my halloween candy because he'd do a much better job.
    Signature
    Some cause-oriented hackers recently hacked one of my websites. So I researched what they're about and then donated a large sum of money to the entity they hate the most.

    The next time they hack one of my websites I'm going to donate DOUBLE.
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  • Profile picture of the author kiwikopy
    Everyone has a different method....just give us all of your ideas without putting each others' ideas down : )
    I want to live on an Island and be a copywriter...keep the advice coming people...lots of great stuff. Thanks!!
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  • Profile picture of the author JonMills
    Originally Posted by shipwrecked View Post

    Hi,

    I was more into SEO for years, but now I want to go more into copyrighting - and I need advice on this.

    What do I need to be a good copyrighter? SEO is just one thing.

    Would you recommend any good resources for finding inspiration?

    What EXACTLY do I need to learn about - playing with "hot words", writing strong titles, compelling short introductions,... ?

    I don't want to miss out on something and make mistakes, that's why I am asking.

    I appreciate any advice!
    Don't ask. Do! After that don't ask. Test. THE END!
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    http://www.thecopywriterwhisperer.com/ Persuasion at it's best!
    http://www.affiliateorganizer.com/ Organize your entire online business - Super affiliates give it the thumbs up!
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