3 replies
I always come here to get great book recommendations,

I am looking for sales funnel books.

Currently ordering: No BS Guide to Direct Marketing

but I would like to read a book [hopefully more "advanced"] on sales funnels.

Are there any big names that have published a book on this topic? Or just
a great one you have come across?

thanks!
#books #funnel #sales
  • Profile picture of the author gjabiz
    Originally Posted by TakenAction View Post

    I always come here to get great book recommendations,

    I am looking for sales funnel books.

    Currently ordering: No BS Guide to Direct Marketing

    but I would like to read a book [hopefully more "advanced"] on sales funnels.

    Are there any big names that have published a book on this topic? Or just
    a great one you have come across?

    thanks!
    Depends on how you define it.

    Currently, there are several Warriors promoting all things Sales Funnel.

    It is the current Magic Bullet at WF.

    Push button ideas...

    Gary Halbert letters are a course on sales funnel, the Boron Letters are a good introduction.

    Any of the older mail order or direct marketing books detail

    customer acquisition
    back ends
    lifetime value

    That is a sales funnel.

    The Warriors selling funnel stuff have it looking like

    squeeze page, one time offer, upsell, cross sell, downsell...back ends affiliates

    Let me give you some food for thought,

    The best meat grinder in the world is useless if you don't have anything to put into it.

    The current Shiny Object of the Sales FUNNEL... is just as useless if you don't have the eyeballs on the capture page.

    It is going to be a costly lesson for those who are buying into the "magic" of a sales funnel.

    As with most marketing, the bottom line is how do you get TARGETED people to see your initial offer...or in IM parlance, where is your TRAFFIC coming from.

    gjabiz

    PS. Just as costly as believing copy is the solution. Great copy without targeted readers, is just words in space. Great copy, good funnel and targeted traffic = BUX.

    Boring as it is, 7 Steps to Freedom II by Benjamin D. Suarez is a textbook on setting up sales funnels.
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  • Profile picture of the author promotionsonlie
    Nicely explained. Thank you gjabiz. Suggest some other basic sales book. I am into online sales with 3000 wholesale products. We also coming up with few books. you can have a look Promotional Notebooks and Sticky Pads Wholesale Distributor Australia
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    • Profile picture of the author BudiT
      Check out Lee Murray's Sales Funnel Supreme. It's a really enlightening read, and I'm sure you will get a thing or two out from there.

      ~ Budi T
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