Copywriting for your own products -- Chris Haddad
He started as a copywriter and slowly added his own products on the side. Eventually he stopped writing for clients to focus on his growing product business. As he mentions early in this vid, he pulled in $3 million in one year after paying affiliates. (That was a couple of years ago. Now?)
Here are some links to his products (with pen name Michael Fiore) to get an idea of his style in the relationship market. Some are NSFW and have videos that may start playing right away..
The Language of Desire
Capture His Heart and Make Him Love You Forever
http://www.textyourwifeintobed.com/
HowToGetHead.com | Discover The One Simple Trick That Makes Giving You A Blow Job Into Her New Favorite Hobby
Secret Survey - The Truth You've Never Been Told About Men
Notice how well he uses emotional stories. Here is more background:
Kevin Rogers and Haddad appeared onstage together here explaining the power of story for a launch:
There is also a good interview with Haddad at FastEffectiveCopy.com (paid membership site, no affil) by Brian McLeod and David Garfinkel.
Fast, Effective Sales Copy with David Garfinkel & Brian McLeod
Here is a thread with more background on that interview:
http://www.warriorforum.com/copywrit...e-tonight.html
I wrote this after listening to it: "So many golden nuggets I had to get a pack mule to carry them all. This was one of the best interviews. I write copy mostly for my own little kingdom, so it was great to see how he put his empire together, the big money possible, the challenges, the failures, the con men you have to watch out for, personal growth, overcoming limiting beliefs, treating people right, etc."
http://www.warriorforum.com/copywrit...ml#post9611543
Takeaways:
-- Give it a try. You are a writer and creator. Create a good product, write the copy, and put it up. Didn't work? Try it again. I know a guy who wrote 9 full novels with no bites from publishers before he broke through with a NY Times best seller. Keep trying stuff. Have fun. Enjoy the creation process. You are the boss.
-- Don't be afraid to change it up. Read how Haddad changed a VSL at the last minute and it "destroyed":
http://www.warriorforum.com/copywrit...ml#post7810667
-- Break down Haddad's copy and learn from it. Consider this quote from Harlan: "I'm curious as to how many of you guys/gals who see a proven 7 figure copywriter downloaded and transcribed the video to study."
http://www.warriorforum.com/copywrit...ml#post7814800
-- No time to create a product? Try writing the copy first, then create the product. That's the advice this Warrior got when she couldn't make the copy work for her product:
http://www.warriorforum.com/copywrit...ml#post8440864
-- Invest in your talent and business. Haddad spent top dollar to learn from the best teachers.
More Resources:
Chris Haddad | Direct Response Copywriting and Strategic Marketing Consulting | One Way Spikes of Doom | Copywriting By "Mr. Moneyfingers"
https://www.facebook.com/chris.haddad
site:warriorforum.com/copywriting/ haddad - Google Search
Direct Response Copywriting