8 Easy Steps to Writing Killer Landing Page Copy

by splitTest 1 replies
"Science has a process. Effective writing does too."

Found this (thanks to Joe Golfer's "sketchy client" thread). I think it's a pretty good walk-through:

8 Easy Steps to Writing Killer Landing Page Copy

There's also apparently a "webinar" version: How to Write Kick-Ass Landing Page Copy - BuzzStream

The guy who did it (Joel Klettke) has a helluva lot of interesting posts and links on his site: Business Casual Copywriting - Content Creation & Marketing

Dude is a pro. I don't know whether to be inspired or discouraged by the level of talent that's out there.
#copywriting #copy #easy #killer #landing #page #steps #writing
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  • Profile picture of the author Michael Karp
    Amazing how much great info can be condensed into 90 slides. Thanks for sharing.

    I've read a bunch of Joel's articles around the web. I also sent him an email a while back asking for some advice.

    He's a nice guy. Definitely knows what he's doing in the copywriting world.

    My main interest with copywriting is merging it with content marketing and content strategy. Creating a holistic marketing a conversion process through these practices.
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