The "Serial Position Effect" and copywriting.
I always know that the headline and the P.S. are the two most read part of any sales
letter, but I never attached a "science" to it. I've often advised my coaching students
that for a list of bullet points they you should place the strongest ones at the top but
never thought that you should also place a strong bullet at the end as well.
Also you should leave the "boring" part of the sales letter (features of the product)
for the middle part of the letter.
Here is the science behind it all.
Serial Position Effect | Simply Psychology
-Ray Edwards
letter, but I never attached a "science" to it. I've often advised my coaching students
that for a list of bullet points they you should place the strongest ones at the top but
never thought that you should also place a strong bullet at the end as well.
Also you should leave the "boring" part of the sales letter (features of the product)
for the middle part of the letter.
Here is the science behind it all.
Serial Position Effect | Simply Psychology
-Ray Edwards