15 {{ upvoteCount | shortNum }}
15 {{ upvoteCount | shortNum }}

Seeking Advice on Headline for Free Event

by Mairin44
12 replies
Hi Guys

I have written a copy for my upcoming cancer prevention seminar but I'm undecided about an attention grabbing headline and would appreciate your input. These are the ones I've been toying with:

- The Path to Preventing Cancer
- How to Dramatically Reduce the Risk of Developing Cancer
- Cancer Prevention Seminar

I've had tremendous feedback from the talks I've given so far but I want to fill the room for my next event as I've been falling short on marketing my events (marketing is a bit of a mindfield to me). I'm also open to other suggestions.

Both Macmillan Cancer Support and Cancer Research UK have both announced that the cancer rate will soon hit 1 in 2 people..... something needs to be done about this and I have a lot of life saving information to share.
#advice #event #free #headline #seeking
  • Profile picture of the author Alex Cohen
    Originally Posted by Mairin44 View Post

    Hi Guys

    I have written a copy for my upcoming cancer prevention seminar but I'm undecided about an attention grabbing headline and would appreciate your input. These are the ones I've been toying with:

    - The Path to Preventing Cancer
    - How to Dramatically Reduce the Risk of Developing Cancer
    - Cancer Prevention Seminar

    I've had tremendous feedback from the talks I've given so far but I want to fill the room for my next event as I've been falling short on marketing my events (marketing is a bit of a mindfield to me). I'm also open to other suggestions.

    Both Macmillan Cancer Support and Cancer Research UK have both announced that the cancer rate will soon hit 1 in 2 people..... something needs to be done about this and I have a lot of life saving information to share.
    What did those who've given positive feedback say? Was there a common theme?

    Write down everything you remember them saying.

    I'll bet there's a great headline hook in there.

    Alex
    {{ DiscussionBoard.errors[9862083].message }}
  • Profile picture of the author Raydal
    Reading the rest of the copy would help to determine the best headline
    since they all go together. Judging a headline on it own merit as just
    "attention getting" may still not give you the best headline for your
    marketing message.

    -Ray Edwards
    Signature
    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
    {{ DiscussionBoard.errors[9862161].message }}
    • Profile picture of the author ewenmack
      ---------------------
      Read This Or Die
      ---------------------

      ?

      Best,
      Doctor E. Vile
      {{ DiscussionBoard.errors[9862636].message }}
  • Profile picture of the author Mairin44
    Ewen, that's funny because I was also thinking about "Attend this Seminar or Die of Cancer"!

    Alex, I do have a pile of feedback forms so I may go through them again to see if there's anything I can use. Thanks for the suggestion.

    I asked for suggestions because I want to send out the details tomorrow as the event is coming up.
    {{ DiscussionBoard.errors[9862719].message }}
    • Profile picture of the author ewenmack
      Originally Posted by Mairin44 View Post

      Ewen, that's funny because I was also thinking about "Attend this Seminar or Die of Cancer"!

      Alex, I do have a pile of feedback forms so I may go through them again to see if there's anything I can use. Thanks for the suggestion.

      I asked for suggestions because I want to send out the details tomorrow as the event is coming up.
      My headline was bit of a joke, please don't use it.

      Is your material for those that have cancer and their loved one's,
      or for those that don't have cancer?

      Best,
      Doctor E. Vile
      {{ DiscussionBoard.errors[9862728].message }}
    • Profile picture of the author Alex Cohen
      Originally Posted by Mairin44 View Post

      Ewen, that's funny because I was also thinking about "Attend this Seminar or Die of Cancer"!

      Alex, I do have a pile of feedback forms so I may go through them again to see if there's anything I can use. Thanks for the suggestion.

      I asked for suggestions because I want to send out the details tomorrow as the event is coming up.
      Prevention can be a tough sell. So if you have a way of reframing the material as a now-thing instead of a someday-thing, that would help.

      The headlines you listed seem fairly pedestrian to me.

      I'd like to help you develop an eyeball-grabbing headline, but I don't have enough to go on. Sorry.

      Alex
      {{ DiscussionBoard.errors[9863044].message }}
  • Profile picture of the author Mairin44
    Guys, I would appreciate your feedback if you find any of the following titles impactful:

    Say No 2 Cancer (Free Seminar)
    How to Live a Cancer Free Life!
    Don’t Become the Next Cancer Victim
    Learn How Not to Become the Next Cancer Victim/Statistic
    Learn Why Cancer is on the Increase
    Why Cancer Deaths Are on the Increase
    Everyday 1,000 People are Diagnosed with Cancer..... You Don't Have to be Next!
    Learn Why People Are Dying of Cancer Everyday!
    {{ DiscussionBoard.errors[9864106].message }}
    • Profile picture of the author DABK
      Be the 1 in X Who Doesn't Die of Cancer
      Say No to Cancer
      Your World Without Cancer
      Cancer Is Stalking Your Loved Ones - Do You Know How to Keep Them Safe?
      Cancer's on the Prowl; Don't Be It's Next Meal
      {{ DiscussionBoard.errors[9864289].message }}
      • Profile picture of the author Mairin44
        Thank you DABX for your interesting ideas.
        {{ DiscussionBoard.errors[9864388].message }}
    • Profile picture of the author TjarkHartmann
      Originally Posted by Mairin44 View Post

      Guys, I would appreciate your feedback if you find any of the following titles impactful:

      Say No 2 Cancer (Free Seminar)
      How to Live a Cancer Free Life!
      Don't Become the Next Cancer Victim
      Learn How Not to Become the Next Cancer Victim/Statistic
      Learn Why Cancer is on the Increase
      Why Cancer Deaths Are on the Increase
      Everyday 1,000 People are Diagnosed with Cancer..... You Don't Have to be Next!
      Learn Why People Are Dying of Cancer Everyday!
      These are all really generic.

      From the limited information we have to go on I'd say your best is using "1 in 2 people"... make it personal... emotional... urgent... realistic.
      Signature

      Tjark: Pronounced like "Jacques" in Jacques Cousteau.

      www.TjarkHartmann.com

      {{ DiscussionBoard.errors[9864294].message }}
  • Profile picture of the author Tim R
    You're not getting it.

    People already know cancer is on the rise and kills lots of people. Your headlines are just stating the obvious.

    What specific information are you teaching that people haven't heard before? What's the 'big idea' that's going to stop them dead in their tracks and make them want to hear what you've got to say?
    {{ DiscussionBoard.errors[9864493].message }}
    • Profile picture of the author Mairin44
      Ok. I see your point. I give a 2-hour talk and from the feedback I've received, most of the information I share is new and quite shocking to the audience so I'll go through my presentation and see what I can use in a headline.
      {{ DiscussionBoard.errors[9864507].message }}

Trending Topics