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"Jump through hoops" copywriters?

by marciayudkin
9 replies
For an article I'm writing for a major blog, I am looking for two examples of copywriters who have a page where they make prospective clients jump through hoops to become clients, either by having to fill out a questionnaire or in some other way.

Thanks in advance for your URLs on this!

Marcia Yudkin
#copywriters #jump through hoops #questionnaire
  • Profile picture of the author angiecolee
    Originally Posted by marciayudkin View Post

    For an article I'm writing for a major blog, I am looking for two examples of copywriters who have a page where they make prospective clients jump through hoops to become clients, either by having to fill out a questionnaire or in some other way.

    Thanks in advance for your URLs on this!

    Marcia Yudkin
    I like Garfinkel's:

    Overnight Marketing: Results-Driven Direct Marketing for Entrepreneurial Business
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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    • Profile picture of the author marciayudkin
      Angie,

      Thanks! I am not sure I can use David's example, though, because he only "recommends" someone fill out the questionnaire. He doesn't require it, and therefore I'm sure quite a lot of lazy potential clients simply skip it and call him. Hence I am not sure this is a "jump through hoops" example.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author ewenmack
        You can use my page Marcia...http://www.warriorforum.com/warriors...st-2015-a.html

        If you do, please let me know when it's going live so
        I know for tracking numbers.

        Best,
        Doctor E. Vile
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        • Profile picture of the author marciayudkin
          Ewen,

          Is there a place where you link to your form from your own website?

          Thanks,
          Marcia
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          Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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          • Profile picture of the author ewenmack
            Originally Posted by marciayudkin View Post

            Ewen,

            Is there a place where you link to your form from your own website?

            Thanks,
            Marcia
            No Marcia.

            Ray Edwards from Spokane use to have a form
            clients had to fill in, or 'jump through hoops' on his website.
            You'll have to check to see if he still does.

            Best,
            Doctor E. Vile
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  • Profile picture of the author mellymags
    I have a questionnaire I ask clients to fill out. It's not to "become" a client. It's so I'll have the information needed to give them a quality sales letter. I've had one complaint from someone saying it was too long and the people they find on fiverr don't make him fill out a long questionnaire.
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    • Profile picture of the author marciayudkin
      I have a questionnaire I ask clients to fill out.
      Thank you, but it is not the questionnaire per se that I'm looking for, but the questionnaire as a way to put up a barrier to becoming a client and weed out people who are unsuitable as clients.

      Marcia
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author marciayudkin
        Ray Edwards from Spokane use to have a form
        clients had to fill in, or 'jump through hoops' on his website.
        I can't find where he has a copywriting site now, actually. Maybe he's moved on to other things.

        Marcia Yudkin
        Signature
        Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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