Is This Salespage Good Enough for Cold Traffic?
I have a sales page that has converted on cold traffic, but I wanted to know what I could do to increase conversions. Here's what I have:
*Specific, Targeted Headline: A headline that calls out my target audience (busy guys) and identifies their biggest struggle (thinking they have no time to workout)
*I'm a Regular Guy: I stress that I'm a regular guy in my copy (I have a full-time job, wife, kids, long commute). So I don't look like a model and don't use the tactics models use (dehydration, tans, expensive photo-shoots, etc.) I have pictures of myself. I emphasize that they are real photos, not airbrushed, photo-shopped[/B]
*Free, Actionable Advice: I provide 3 simple tips that regular guys can use to start burning fat and getting in shape
I'm using software that records each user session and I see people spending up to 15 minutes reading my sales page, but when they get to the "sales pitch" part, most people leave. I'm wondering what I can do to get them more interested in the product (I understand cold traffic is less inclined to buy, so I know it's to be expected that most people would leave)
Besides having more testimonials, before/after pics, etc, is there anything else I can do to increase conversions from cold traffic? I'm using search-based PPC right now. I'm considering media buys in the future.
Here's the sales page
Thanks guys!
Raza
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