2,500 targeted visits/month only 1 sale/month!

What's your CTR (click-through rate)?

To put it another way, of the 2 500 people a month who visit your site... how many actually see the sales page you're sending them through to?

Once you have those figures you can start figuring out where the problem is.

-Dan

Looking at the page, I'm not surprised that it's not converting. What's the purpose of this page? To review the product or to sell it?

If your goal is to sell, then yeah, it needs a lot of work. Keep in mind, I'm pretty new at copywriting, but here's my advice:

Get rid of the picture of the lady pulling her hair out. It gives me the impression that the product is going to be difficult and frustrating to work with. People don't want difficult and frustrating. They want easy and enjoyable.

You have no subheads. A lot of people will just skim down the page instead of reading the whole thing. Give them something to catch their eye. If they spot a subhead that interests them, then they will stop and read the copy. If there's nothing to catch their eye, they won't read.

Your pictures have no captions. Same thing with pictures. People automatically look at pictures and then look underneath for an explanation of the picture.

The copy talks about needing to go to the store and shell out money like it's some kind of bother. It sounds like work. I'd also recommend replacing Home Depot with a generic term like hardware store. What if the person reading doesn't have a Home Depot nearby? They might not make the connection that they could get the tools and materials elsewhere.

You have some proofreading problems you need to fix too. For example: While the idea of lowering your electricity bill and building your own source of energy for your own home is appealing, many of these guides have been met with negative reviews on.

Since there's no immediately visible separation between the end of the Negatives section and the next section, the Negatives section looks a lot bigger until you actually read through. Why would people want to buy something when the Negatives outweigh the Positives? Dump the Positives and Negatives sections and incorporate them into the body copy. Admitting negatives isn't a bad thing, but you want to present them as minor issues that are easily overcome. It's all in how you say it.

There's no immediately obvious link for someone to click on if they want to buy the product.

Think about what the market for this product is going to be: people who are homeowners, do-it-yourselfers, want to save money on power bills, and (maybe) help the environment. Present the product as an instruction manual for a fun project that anyone can do to save money.

Thank you so much guys for your opinions.

My comment is on the comments at the bottom. They are made up (all commented at same time and then nothing before or after.) Don't do that. It destroys credibility.

Your site is an obvious attempt to disguise a sales page as a review. That, all by itself, creates distrust in the reader. You've already got some good suggestions. I'll chip in a couple more.

1) I think you're shooting yourself in the foot with that title. If I'm considering buying a home-built energy system, and see a web page title that claims to be a review AND tells me NOT to buy a particular product, I MIGHT check it out to see why you don't want me to buy it. Then I read your copy, which tells me I SHOULD buy it. I see that you are an affiliate for the product. I no longer trust you. I go somewhere else. Even if I eventually did decide to buy THIS product, I'd be sure to go thru someone else.

2) I'd like to second the comment about the banner. It has nothing to do with the rest of the page, which makes it confusing. Confusion makes people click away. See if you can use the same banner as the vendor.

3) You do nothing to introduce yourself in any way. Who are you? What makes you an authority? What makes me feel like I can identify with you? You do nothing to make me feel a connection with you, or view you as someone I should listen to (an expert).

4) You make promises: "In this article, you'll learn all about the Power4Home guide, discover what's inside the guide, and if it is ultimately work investing in." But, I didn't get the feeling that you delivered on the promises. Did you REALLY tell me all about the guide and what's inside it? You DO eventually say that it's worth investing in, but nowhere do you tell me what that investment is - which IS an OK thing to do, if you do a good job of building value first.

5) You have 3 images of books at the bottom of the page, with a popup tag that says "power4home-bonus". What's the bonus? Which book am I buying? Do I need to buy all 3? Do I get to choose? Again, you are introducing more confusion, and confusion=distrust.

6) Your button says "Download Now". Personally, I'd expect to be taken directly to a purchase page. Instead, I now have to read thru someone else's sales page, and then click on another order button, before I can find out what this is going to cost me. It's too much work, too much frustration. It's annoying, and that's not good for sales. At LEAST change your button to read something like "Read More Now". That way, people will be expecting it.

Hope that helps.

Ok, this isn't about the copywriting on the page itself just my general overall view of your site since I'm in the same niche.

Everyone above me has some excellent points. The thing that stood out the most for me was your comments section. The first 6 comments are all posted on the same day and within an hour of each other. They are obviously fake. Then when you get what seems to be a genuine comment on your site you don't answer his question. (Btw, I commented and answered his question . ) You should just delete the fake comments as they kill any credibility you've built.

I'm just curious but did you build this site using the google sniper WSO? I bought that WSO and while the concept is easy the hardest part is getting your pitch just right. I havent been too successful myself....lol.

And I'm not sure if I'm correct but being on the 2nd page on google is good but your visitors aren't really targeted to BUY because you say it's a scam to get them there and then you try to tell them it's not.

Just my 2 cents and good luck.

There have been several good suggestions. I will just add my thoughts.

It just doesn't jump up at me, or inspire me to look beyond the first paragraph. It is dull, factual, long winded, and more of a product description, rather than a call to action. I guess your objective is to drive people to the link, but there is no incentive or emotional pull to do so.

Try Bold headlines, a little text, and bold sub headlines, and a shorter desription, with an incentive to look at the squeeze page. If you are getting 70-100 hits a day, you should have a higher conversion.

A lot of you are commenting about the review itself so I think I should just get a good writer for that!
Does anyone of you know a good writer??

Thanks,
Low