The Copy Core & Surrounding
more than a newbie in copywriting and was thinking of a good way
to plan my sales copy before I write and thought about something like this,
If I were to create/plan a sales copy for example I would start out with...
Basically, the middle circle would be the core and all the necessities any
copy needs like: the target audience, demographics, core offer, etc.
Then the circle outside that would be stuff like: the headline, features and benefits, selling points, the hook, call to action, etc.
Then the circle outside that would be stuff like: testimonials, the guarantee, the sales copy graphics, etc.
Then the circle outside that would be smaller stuff like adding NLP to the copy etc.
Please don't take everything I've said word for word but I think you guys get the idea I am trying to explain.
My question is, if you had to create a circle like this what would yours be?
It would be of great help to me if you could take the time, thanks.
PS- If you didn't get what I was so desperately trying to explain, I would have a core circle that would have everything a basic sales copy needs. Then there would be an outter circle that would have stuff that would help to increase the conversion rate of the copy. Then there would be another outter copy that would have stuff that would also increase conversion rates but not as much needed as the closest inner circle. etc.
The best thing you can do is put yourself out there.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.