The most stupid question ever asked?

You can use a sales letter to drum up leads... if that's what you're asking.

Or you can use post cards.

Or radio spots.

Or whatever.

There really isn't just one way to get people going somewhere.


P.S. So long as you're not asking "hai guys how do i wrote a copy plz help???" -- you'll be fine.

Well if they already gave compliance by giving you a postcard, then they are requesting information.


Its up to you whether you make the whole thing worth reading and hook them in with valuable information they could actually use while offering your product as the end solution. Id say in the first page or two if I don't find something interesting, I put it down. But if it is selling me, I keep reading.


You also have to test if an attention grabber will convert more. You should do several split tests to see what will actually work. Whether its different headlines or different content/sales copy.


What you are actually doing is trying to make calculations on what will work without actually testing for results.


All the theory in the world is useless in the face of real world results. Unless the theory is based on real world results.


Do you know if the grabber will destroy procrastination in a split second or will people take their sweet time to read it? Or maybe forget about it.

Originally Posted by tsiemering Or do I also use sales letters to generate leads? ".

This is where strategy comes into play. You can do this either way you want. You can send sales letters at first to generate leads or post cards that take little action to start getting compliance momentum.


Preferably if you are sending a 16 page booklet you want them to request it via post card so you aren't wasting money on sending out booklets who don't want them.




The whole process is to get them to go from prospect to close.


1st stage) You need to generate leads. You need to turn a stranger into a person who may buy on the scale from cold to hot. Example: You buy addresses. You send a post card. Who ever responds now becomes a warm lead.


Addresses = cold lead People who request more info = warm lead


People who call in to buy or people who pay for more info leading to your upsell = hot lead


Of course the close is a close. You can bring them from warm to close.


2nd stage) Sell them. You can sell them from cold or warm.


Meaning you could send them a sales letter at first(cold). Or you can get them to request info that will close them.


The whole point is to get them to respond or get their attention and close the deal. You need to get them to buy. That is the process.


Its not about what "may" be right. Its about what is it going to take to close deals.


You may be thinking "Man there is a specific way I have to close deals, there is a certain way these copywriters close deals."


No there is not. But there are proven ways to close deals.


When you don't know about proven ways, don't think you need to follow a certain way in order to make things happen. because that will stop you.






The process is to get the sale. That's it.


Now what is going to make that happen, is by testing. You have to see if a sales letter will work by itself. If your sales writing skills are fit for the niche you are selling in. If a post card first then booklet will work.


You have to think "What is going to get them looking at my information then respond."


Hell if a grabber will make them read your booklet ASAP then use a grabber. A sale is better today than tomorrow.


Maybe put that the deal expires on certain date few days after they receive it. Now do you think they are going to put it down or read it ASAP?


Those are the lines you have to think on.


Don't just put a grabber because "That's the way to do it".


Do it for a reason, because "This is what is going to get me the sale and get them to read the sales writing"


Do you get it now?


Its not some game of jump rope we all made up


We do what needs to be done to get the sale. So you have every right to be confident in what you are doing. There is no unknown code that needs to be understood.


Its "what will get you the sale"