The most stupid question ever asked?
I am not sure whether I am about to ask the most stupid question, but if I am...
I am not doing it on purpose.
I have a lack of understanding about the time when to send a sales letter. If I generate leads first, with ,let's say, a postcard that is offering a free report. I get a bunch of adresses to whom I send the free report that pitches them on xyz at the end ... then for what purpose do I write a sales letter with e.g. a grabber?
The grabber is there to get their attention - if they are expecting the free report don't I already have their attention?
Or do I also use sales letters to generate leads?
Imaging I have written a - again let's say - 16 page sales letter that is structured in a classical way: Attention capturing headline with grabber, opening paragraph: as you can see, I have attached ... I did this for three reasons ...
I would never send to a list of first-time-buyers, where there has not been any previous contact, or?
Well, as I said - maybe I don't really get it. I believe I lack an understanding of the process and the steps that come in the right order.
Bring In More Cash For Your Business With High Caliber Copy
www.highcalibercopy.com