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specific qsns on fundraising copy

by Natalie6
1 replies
Hello all,
I have another very specific question and I hope to get more responses than my last thread on b2b catalogue writing :/
Thanks in advance!

Letters vs web pages
There's tonnes of 'how to' out there on writing fundraising letters - okay I get it. But isn't there a difference between writing static content for a website's fundraising page and a letter/email? I've noticed that the webpage usually only has a small paragraph and then the donation form. I've never seen the whole storytelling-long-copy-thing in web pages but maybe I've not looked in the right places? Letters are obviously long, and I've heard tell, the longer the better. Does anyone know what is most effective for getting people to donate through websites alone?

Alternative to storytelling?
Also, I'm writing for an NFP that is planning to build 'recovery centres' where people with mental ill-health can live and get back on their feet. I know it's important in fundraising to use storytelling. E.g. talk about Jane Doe's experience with mental ill-health and how your donaton can help a person like Jane in her recovery. However, with my organisation, they haven't built these recovery centres yet, therefore the donations would go to establishing the centre rather than helping a person with mental ill-health. Therefore, maybe storytelling in the traditional way isn't exactly apt in this case? What do you suggest I focus on in fundraising letters and webpages?

Cheers!
#copy #fundraising #qsns #specific
  • Profile picture of the author Raydal
    What is the difference between a sales letter as used offline
    to one that is used online? I would say, little.

    In fact, when sales letters are used online they are written to
    actually LOOK like a print letter. Of course you have many
    technology such as video/audio and "click response" that you don't
    have in a traditional letter but the appeals are the same.

    I think those short letters you see online come later in the selling
    process so they are supported by offline promotions. So the
    prospect get a letter in the mail and are sent online to complete
    the response.

    Story telling is still your most effective weapon and I can't see
    how the stage of the development of the charity will make a
    difference in terms of how the money would be used, but I
    may be wrong.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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