specific qsns on fundraising copy
I have another very specific question and I hope to get more responses than my last thread on b2b catalogue writing :/
Thanks in advance!
Letters vs web pages
There's tonnes of 'how to' out there on writing fundraising letters - okay I get it. But isn't there a difference between writing static content for a website's fundraising page and a letter/email? I've noticed that the webpage usually only has a small paragraph and then the donation form. I've never seen the whole storytelling-long-copy-thing in web pages but maybe I've not looked in the right places? Letters are obviously long, and I've heard tell, the longer the better. Does anyone know what is most effective for getting people to donate through websites alone?
Alternative to storytelling?
Also, I'm writing for an NFP that is planning to build 'recovery centres' where people with mental ill-health can live and get back on their feet. I know it's important in fundraising to use storytelling. E.g. talk about Jane Doe's experience with mental ill-health and how your donaton can help a person like Jane in her recovery. However, with my organisation, they haven't built these recovery centres yet, therefore the donations would go to establishing the centre rather than helping a person with mental ill-health. Therefore, maybe storytelling in the traditional way isn't exactly apt in this case? What do you suggest I focus on in fundraising letters and webpages?
Cheers!
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Raydal -
Thanks
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