Great article by one of the best copywriters alive: getting into the head of your prospect
As a copywriter, well worth checking out, in terms of licensing out winning campaigns to some of your local markets.
Anyways, I loved this article by Doug about he was able to beat and hold so many controls... simply by getting into the minds of his prospects...
https://www.linkedin.com/pulse/20140...riting-success
Len Bailey
Copywriter/Consultant
Feel free to connect on LinkedIn or Twitter