17 {{ upvoteCount | shortNum }}
17 {{ upvoteCount | shortNum }}

Titans DVD Sales letter. Your opinions requested

by copyassassin
13 replies
I had to google Parris Lampropoulos's name for a post I just did (i have a hard time spelling), and noticed this:

Titans of Direct Response

I know in a previous post we ripped apart the titans event sales copy, now we can examine the dvd sales letter.

What do you think?

Ready to pony up 2k?

Adam

the link again is:

Titans of Direct Response
#dvd #letter #opinions #requested #sales #titans
  • Profile picture of the author ewenmack
    Originally Posted by copyassassin View Post


    What do you think?

    Titans of Direct Response
    The section on Dan Kennedy whetted my appetite the most
    because it lead to me to believe he delivered the most meat
    compared to the others.

    Best,
    Doctor E. Vile
    {{ DiscussionBoard.errors[10021000].message }}
  • Profile picture of the author TakenAction
    Damn I am heavily debating buying this right now. I really don't think $2k is bad at all for what you would get content wise from this.
    Signature

    The best thing you can do is put yourself out there.

    {{ DiscussionBoard.errors[10021029].message }}
  • Profile picture of the author splitTest
    Originally Posted by copyassassin View Post

    I know in a previous post we ripped apart the titans event sales copy, now we can examine the dvd sales letter.
    Where's your opinion, o.p.?

    Anyway, I think you're gonna get more:



    ...than critique.

    It's only fair I guess, because as it turns out the guy who likely wrote the piece posts here...

    I will point out, however, that there's a typo right in paragraph four ("totalingover") ...

    Not everyone wants a critique, but everyone wants to know about typos in their copy...(presumably...)
    {{ DiscussionBoard.errors[10021080].message }}
    • Profile picture of the author copyassassin
      Originally Posted by splitTest View Post

      Where's your opinion, o.p.?
      I'm so over-whelmed with this copy.

      Perhaps it's because their is SO much content from so many greats.

      It feels very dense to me.

      It's almost too much meat.

      And that's the problem with life:

      What is exciting, fun, thrilling....doesn't last long.

      This seminar is about principles and the application of them. With a story here and there.

      It's really for people who do shit. Like actually implement.

      Which, is boring.

      But, if you care about making money, then you just scroll down and hit the buy button.

      Again, it's really meat-y.

      To me, the copy is just dry. Even with all the meat, the copy could be more exciting.

      I don't like the hook, aka Big Idea here: "do this, don't do this".

      Which, btw, is important stuff to know.

      I think the buyer of this collection is a serious student who wants a lot of meat.

      Adam
      Signature

      The Most Bad-Ass Tax Reduction Strategist for Internet Marketers who HATE paying taxes. See my happy clients

      {{ DiscussionBoard.errors[10022129].message }}
  • Profile picture of the author Cam Connor
    Which Titan wrote it?
    {{ DiscussionBoard.errors[10022022].message }}
    • Profile picture of the author splitTest


      Originally Posted by Cam Connor View Post

      Which Titan wrote it?
      I think it's Roy Furr -- not one of "the Titans" billed at the event....

      This letter is "from the desk of Brian Kurtz" just like the other Titans sales letter (which Roy wrote), so I'm assuming Roy Furr wrote this one too..


      {{ DiscussionBoard.errors[10022370].message }}
      • Profile picture of the author Len Bailey
        Originally Posted by splitTest View Post

        I think it's Roy Furr -- not one of "the Titans" billed at the event....

        This letter is "from the desk of Brian Kurtz" just like the other Titans sales letter (which Roy wrote), so I'm assuming Roy Furr wrote this one too..
        That's my understanding as well... although I'm sure each Titan -- including Brian -- had at least an opportunity to approve "their" sections and suggest revisions.
        Signature

        Len Bailey
        Copywriter/Consultant
        Feel free to connect on LinkedIn or Twitter

        {{ DiscussionBoard.errors[10022379].message }}
  • Profile picture of the author chillheart
    Roy Furr wrote it.

    "There's a reason I was chosen to write the sales copy for Titans -- the biggest direct response event of the decade." Source.

    And no he doesn't post here.

    Right?
    {{ DiscussionBoard.errors[10022487].message }}
    • Profile picture of the author RickDuris
      Titans is a GREAT program. I didn't go, but I did send 2 from my team. The two binders and 30 years worth of boardroom controls that fueled a 100 million dollar direct response infoproduct business is PURE GOLD.
      Signature
      {{ DiscussionBoard.errors[10022525].message }}
    • Profile picture of the author splitTest
      Originally Posted by chillheart View Post

      Roy Furr wrote it.

      “There’s a reason I was chosen to write the sales copy for Titans — the biggest direct response event of the decade.” Source.

      And no he doesn't post here.

      Right?
      Yeah, he posts here. He popped into the thread about his other Titans sales letter -- http://www.warriorforum.com/copywrit...es-letter.html...

      Hasn't been back since October 2014, but he's been a member since 2008, according to his profile...

      {{ DiscussionBoard.errors[10022873].message }}
  • Profile picture of the author Oziboomer
    Im sure there would be some great content but who is getting targeted with the sales page when Youtube only shows 17 views for the first introduction video....

    Is everyone just pausing and reading the copy?
    Signature
    {{ DiscussionBoard.errors[10023381].message }}
    • Profile picture of the author splitTest
      Originally Posted by Oziboomer View Post

      Im sure there would be some great content but who is getting targeted with the sales page when Youtube only shows 17 views for the first introduction video....

      Is everyone just pausing and reading the copy?
      Interesting observation. Looks like the vid was just uploaded on 4/15, tho... Maybe the letter hasn't been much promoted yet.

      Let's see if they ultimately remove the view counter...

      How would they send traffic to the letter anyway? Adwords? Facebook? Email marketing? Organic stuff like the links here?
      {{ DiscussionBoard.errors[10023660].message }}
  • Profile picture of the author Mark Pescetti
    I read about 1/4 through the letter. Great copy.

    But I couldn't help but think, "Damn, if they had just shown me some clips and soundbites from the actual event, I bet a lot of this copy isn't even needed."

    How do you own the content... and not give a sneak peak above the fold? Create a proper trailer. That right there would dramatically increase engagement and conversions.

    Mark
    Signature

    Do you want a 9 figure copywriter and biz owner to Write With You? I'll work with you, on zoom, to help write your copy or client copy... while you learn from one of the few copywriters to legit hit 9 figures in gross sales! Discover More

    {{ DiscussionBoard.errors[10024222].message }}

Trending Topics