The Differences Between B2C and B2B Copywriting
back when someone ask if I do a certain" type" of copywriting.
As far as I see it, if you are selling to people then selling is selling
is selling. It is not like when you are writing for the consumer
they are a different person than when you are writing for a business
person. They all have human brains with logic and emotions and
titles makes little difference.
Of course, when you are writing to a company typically more than
one person would be making a decision, so you'll be less
personal, but it is still people making the decision.
What about you? What difference do you see writing copy
to the consumer and a business?
-Ray Edwards
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.
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