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Short Internet Marketing Video: Hits on All Story Elements

by The Niche Man
13 replies
This is a classic video with all the elements of story telling that drives the point home - without allowing it to get lost in the humor. But still uses humor to keep you engaged. One of the best Internet Marketing Videos I've ever seen. Short but sweet. Check it out.

#elements #hits #internet #marketing #short #story #video
  • Profile picture of the author Alex Cohen
    Clever, entertaining.

    Typical non-direct response advertising, though. No call to action... no way to measure its effectiveness.

    Alex
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  • Profile picture of the author max5ty
    So I'm gonna assume you have several Adobe products offered in the cloud?...

    or is this just something you think is neat? I'm guessing the later.

    Don't confuse cute advertising with results...they might win awards, but they do little for sales.

    I have several Adobe products and I doubt this video would have convinced me to buy.
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    • Profile picture of the author The Niche Man
      Originally Posted by max5ty View Post

      So I'm gonna assume you have several Adobe products offered in the cloud?...

      or is this just something you think is neat? I'm guessing the later.

      Don't confuse cute advertising with results...they might win awards, but they do little for sales.

      I have several Adobe products and I doubt this video would have convinced me to buy.
      I'd classify as neither of the above. Just what I said in my O.P.

      And No, it's not designed to instantly close you or get you to buy (par se'), just to "take a step closer" and consider what they have to offer as an alternative to buying fake clicks, followers, likes, etc. like a growing number of people are now .. (Check out Fiverr for example). It probably wouldn't convince you to buy because they're not talking to you, only the thousands or perhaps millions tempted to buy clicks, likes, followers, etc.

      Originally Posted by Alex Cohen View Post

      Clever, entertaining.

      Typical non-direct response advertising, though. No call to action... no way to measure its effectiveness.

      Alex
      Soft sell .... "We Can Help" tagline and Contact logo (Well Known Brand) at the end is the CTA. "If" ...you want more information. It's not trying to sell, just make you uncomfortable enough to check us out as an alternative to entering or staying in the "shady world" of buying fake clicks, followers or likes, etc.
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      • Profile picture of the author max5ty
        Originally Posted by The Niche Man View Post

        I'd classify as neither of the above. Just what I said in my O.P.

        And No, it's not designed to instantly close you or get you to buy (par se'), just to "take a step closer" and consider what they have to offer as an alternative to buying clicks, followers, likes, etc. like a growing number of people are now .. (Check out Fiverr for example). It probably wouldn't convince you to buy because they're not talking to you, only the thousands or perhaps millions tempted to buy clicks, likes, followers, etc.


        Contact logo at the end is the close. "If" ...you want more information. It's not trying to sell, just make you uncomfortable enough to check us out as an alternative to entering or staying in the "shady world" of buying clicks, followers or likes, etc.
        If it didn't cause you to buy then it was just another cute ad that tickled you.

        No money exchanged hands.

        Hey, let's all go broke putting out cute ads.
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        • Profile picture of the author The Copy Nazi
          Banned
          Originally Posted by max5ty View Post

          If it didn't cause you to buy then it was just another cute ad that tickled you.

          No money exchanged hands.

          Hey, let's all go broke putting out cute ads.
          I agree with your sentiments but I think Adobe can afford to have some fun with their videos - "top of mind" and all that. This has "viral" written all over it - especially if they turn it into a series.
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          • Profile picture of the author max5ty
            Originally Posted by The Copy Nazi View Post

            I agree with your sentiments but I think Adobe can afford to have some fun with their videos - "top of mind" and all that. This has "viral" written all over it - especially if they turn it into a series.
            I'm just kinda making a point with the OP.

            He thinks it's a neat ad but he still didn't buy anything.

            This ad is an older ad.

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            • Profile picture of the author The Niche Man
              Originally Posted by max5ty View Post

              I'm just kinda making a point with the OP.

              He thinks it's a neat ad but he still didn't buy anything.

              Click, Baby, Click! - YouTube
              I'm not their target market. But I do own Adobe products if that's what you mean. I think it's a little more than "just neat" as you put it, goes a little deeper than that.
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              • Profile picture of the author max5ty
                Originally Posted by The Niche Man View Post

                I'm not their target market. But I do own Adobe products if that's what you mean. I think it's a little more than "just neat" as you put it, goes a little deeper than that.
                Why wouldn't you feel as though you're their target market.

                You're into marketing or copywriting aren't you?

                Couldn't be more of a target market than that.
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                • Profile picture of the author The Niche Man
                  Originally Posted by max5ty View Post

                  If it didn't cause you to buy then it was just another cute ad that tickled you.

                  No money exchanged hands.

                  Hey, let's all go broke putting out cute ads.
                  I'm looking at it as a student, not a consumer. I can recognize a good sales vid without robotically reaching into my pocket and spending money, like I'm under a spell. But I see you're general point.

                  Originally Posted by max5ty View Post

                  Why wouldn't you feel as though you're their target market.

                  You're into marketing or copywriting aren't you?

                  Couldn't be more of a target market than that.
                  That's true, but the video was aimed at those who buy fake "clicks, followers and likes" for social marketing purposes (i.e Twitter, Facbook,etc.). That's the market the video was targeting. Not copywriting.
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                  • Profile picture of the author max5ty
                    Originally Posted by The Niche Man View Post

                    That's true, but the video was aimed at those who buy clicks, followers and likes for social marketing purposes (i.e Twitter, Facbook,etc.). That's the market the video was targeting.
                    Really wasn't aimed at those you say because we all know they probably won't change.

                    It was aimed at the serious marketers that use professional methods to attract an audience.

                    Anyways, thanks for your post...it's always interesting to hear what others think about things.
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                    • Profile picture of the author The Niche Man
                      Originally Posted by max5ty View Post

                      Really wasn't aimed at those you say because we all know they probably won't change.

                      It was aimed at the serious marketers that use professional methods to attract an audience.

                      Anyways, thanks for your post...it's always interesting to hear what others think about things.
                      Yes, I agree, but perhaps it's aimed at "serious marketers who use professional methods" whose tempted to fudge (cheat) a little too, I'm sure there's a lot of them, at least Adobe seems to think so.
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  • Profile picture of the author TypingPandas
    Smart and short video. I like it.
    It's Adobe, so almost everyone knows about them. So, this kind of marketing videos are perfect for keeping their share of the market and gaining new customers.

    Thanks for sharing.

    Best,
    Typing Pandas
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  • Profile picture of the author joe golfer
    It's no direct response ad, for sure, but does the job for top-of-mind awareness. It's interesting how these guys are playing at such a high level. If you ever get a chance to go to an Adobe conference, it's something to see. They took over the Convention Center, Staples Center and the Nokia Theater in LA. It was huge. I think it was this one:

    http://www.weareratio.com/blog/adobe...ng-experience/

    They even had a small army of people on the sidewalks around the venues, acting as guides to help convention-goers find where they were going, sort of like Disneyland. You never see that at conventions here, even the really big ones. That is attention to customer service. It's an impressive company up close, and their stock has had a good run since the 90s (click on max):

    https://www.google.com/search?q=adob...utf-8&oe=utf-8
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