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How Do Copywriters Perform Their Projects?

by JD Nunes
6 replies
I was wondering...how do professional copywriters go about constructing sales letters for their clients?

What I mean by that is, does the client usually just give them a general idea of what they want? Does the copywriter have to go through the product/service first? Does the product creator have to create a draft sales letter for the copywriter to improve upon?

My hunch is that it is a combination of all of these, but I just wanted to know from those who know the ropes, how is it usually done?
#copywriters #perform #projects
  • Profile picture of the author JD Nunes
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    • Profile picture of the author JD Nunes
      LOL! That was the most amusing thing I've heard all day. Thanks man.
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    • Profile picture of the author firegold21
      The ironic thing is ... he's right. I was given an assignment once to write a sales letter and made a rough draft of the idea. I made the mistake of showing the rough draft to the client and she vetoed it and ended up writing her own, completely different from how I would have done it. She did get sales of the membership product, but I strongly suspect it was all from her own selling it on her live video stream, not really from the sales letter itself.

      Ah well. As my wife says, such is life.
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  • Profile picture of the author Kyle Tully
    First, the client gives a general idea of what they want.

    Then we explain to them why that won't work, and tell them what they need to do instead.

    Next the client gives us the half-finished product, and promises "testimonials are on the way."

    Once the client's brother in law has written all the testimonials and submitted them, complete with a "thumbs up" photograph, we then have to magically turn this pile of crap into a winner.

    The copywriter then uses his ancient mystical powers -- a combination of voodoo, whisky, and swiping -- to write a "killer" salesletter.

    The client then abandons the project and moves onto another niche.
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    • Profile picture of the author Zeus66
      Originally Posted by Kyle Tully View Post

      First, the client gives a general idea of what they want.

      Then we explain to them why that won't work, and tell them what they need to do instead.

      Next the client gives us the half-finished product, and promises "testimonials are on the way."

      Once the client's brother in law has written all the testimonials and submitted them, complete with a "thumbs up" photograph, we then have to magically turn this pile of crap into a winner.

      The copywriter then uses his ancient mystical powers -- a combination of voodoo, whisky, and swiping -- to write a "killer" salesletter.

      The client then abandons the project and moves onto another niche.
      That is freaking HILARIOUS!!! HAHAHAHAHAHA!
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  • Profile picture of the author The Pension Guy
    Hey Kyle,

    Too bad there isn't an "Answer of the Day/week/month)" button - I'd definitely vote for your reply!
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  • Profile picture of the author ecoverartist
    Oh crap -- the secret is out!

    *hides my whiskey stash and voodoo dolls*
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