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This is actually a pretty good dm ad, imho...

by splitTest
7 replies
From the offbeat ads link in the other thread...

Arresting headline & image, appeal to emotion, segues to the benefits nicely, and an early example of info marketing in the coupon... (complete with "FREE!")

Of course there's no way to know how it pulled, but the mechanics are all there...

I wouldn't be surprised if it did pretty well.

#good #imho #pretty
  • Profile picture of the author Cam Connor
    I don't like some of the wording, though I like the general hook and USP. Nice find.
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  • Profile picture of the author chillheart
    Aw man. The mechanics are there as you said, but I can't help but think about how horrifying the product was.

    Also...

    http://thesocietypages.org/socimages...l-douche-ads/:
    These ads aren't frightening women into thinking their genitals smell badly. According to historian Andrea Tone, "feminine hygiene" was a euphemism. Birth control was illegal in the U.S. until 1965 (for married couples) and 1972 (for single people). These Lysol ads are actually for contraception. The campaign made Lysol the best-selling method of contraception during the Great Depression.

    Of course, we're not wrong to be horrified today. Lysol was incredibly corrosive to the vagina; in fact, it's recipe was significantly more dangerous than the one used today. Hundreds of people died from exposure to Lysol, including women who were using it to kill sperm. It was also, to add insult to injury, wholly ineffective as a contraceptive.
    Reminds me of those 1950s ads for cigarettes...

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    • Profile picture of the author iam8iam
      It's so convenient to clean the toilet and body parts with one product, we've got a winner here - 2 in 1!


      Joking aside, I think this ad reminds us that, yes the mechanics are important, but even more so writing ethically and responsibly.
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  • Profile picture of the author Princess Balestra
    Could work again as a concept for Grand Theft Auto.
    Signature

    Lightin' fuses is for blowin' stuff togethah.

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    • Profile picture of the author Cam Connor
      Originally Posted by Princess Balestra View Post

      Could work again as a concept for Grand Theft Auto.
      Meaning that guys are ignoring their women in favor of playing GTA 5? If that's not what you mean, then I don't follow, Princess.
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  • Profile picture of the author The Copy Nazi
    Banned
    There's something else going on here.

    These ads aren’t frightening women into thinking their genitals smell badly. According to historian Andrea Tone, “feminine hygiene” was a euphemism. Birth control was illegal in the U.S. until 1965 (for married couples) and 1972 (for single people). These Lysol ads are actually for contraception. The campaign made Lysol the best-selling method of contraception during the Great Depression.
    History, Travel, Arts, Science, People, Places | Smithsonian


    BTW in 1911, poisoning by drinking Lysol was the most common means of suicide in Australia.
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    • Profile picture of the author iam8iam
      This squeaky clean image of a woman is still being pushed by advertisers as we speak. It is a must to have a squeaky clean children, man, and a home too! Researches have found out that too much cleanliness is bad for our immune systems, but consumerism is in the full swing and nobody cares.
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