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How do you feel about the use of numbers in company names?

by James Liberty
18 replies
For example, there is a company out there called Cash4Gold -- and their domain name seems to be Cash4Gold.com

From a marketing perspective, do you think this is a good idea? Or might they have been better off calling themselves CashForGold?

Also, do you feel that the Cash4Gold name could be confusing to prospects when they are trying to search for their website?
#company #feel #names #numbers
  • Profile picture of the author Cam Connor
    Super cheesefest.

    Don't do it.
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    • Profile picture of the author splitTest
      Depends on the market... and the name...

      Just make sure your buy both domains... I just went to cashforgold.com and it looks like an altogether different outfit than cash4gold.com... I've seen tv ads for the latter... They might be losing a lot of cash by failing to spend 99 cents on that extra domain name...
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      • Profile picture of the author Cam Connor
        Originally Posted by splitTest View Post

        Depends on the market... and the name...

        Just make sure your buy both domains... I just went to cashforgold.com and it looks like an altogether different outfit than cash4gold.com... I've seen tv ads for the latter... They might be losing a lot of cash by failing to spend 99 cents on that extra domain name...
        There are exceptions to the rule.

        If you work in a shady pawn-shoppy market, I guess numbers are OK.
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        • Profile picture of the author marciayudkin
          Numbers are sometimes used in the names of upscale restaurants and travel destinations.

          If you do go with numbers, make sure you buy domains both with the numerals and with the spelled out words. Otherwise, as said above, you will lose traffic.

          Marcia Yudkin
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          • Profile picture of the author Cam Connor
            Originally Posted by marciayudkin View Post

            Numbers are sometimes used in the names of upscale restaurants and travel destinations.

            If you do go with numbers, make sure you buy domains both with the numerals and with the spelled out words. Otherwise, as said above, you will lose traffic.

            Marcia Yudkin
            I've never in my entire life heard of that.

            What's an upscale restaurant or destination that has a number in it?
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            • Profile picture of the author Lance K
              7 Eleven seems to have done ok with it over the years.

              Is the main forum really that bad these days that this fits better in the Copywriting section?
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              • Profile picture of the author iam8iam
                googol = 10100

                360 Restaurant Toronto, Studio 54, Parc 55, Motel 6, Studio 6, 3M, 3Com, 19 Entertainment, 20th Century Fox, Century 21, L-3 Communications, 6 Flags, Formula 1


                Four Seasons, Four Points, First World Hotel Malaysia, Capital One, Bank One, First Bank, One Communications, Nine West, Title Nine
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            • Profile picture of the author sethczerepak
              Originally Posted by Cam Connor View Post

              I've never in my entire life heard of that.

              What's an upscale restaurant or destination that has a number in it?
              Grille 54 | Food | Spirits | Sushi | Rawbar

              This place ^ attracts some high profile people in Tampa. I believe it works as long as you DON'T use the number in place of a word. For example, "4" in place of "for", "2" in place of "to." Sounds low budget.

              But there are places like, "Club 7" in Miami, which are very high scale. Brands like "Channel 5," "3M", "Forever 21" is big down here, "20th Century Fox" several others I can't think of right now.
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        • Profile picture of the author savidge4
          Originally Posted by Cam Connor View Post

          There are exceptions to the rule.

          If you work in a shady pawn-shoppy market, I guess numbers are OK.

          1 800 Contacts is shady pawn-shoppy? Yes, their site is 1800contacts.com
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          Success is an ACT not an idea
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  • Profile picture of the author splitTest
    Could be wrong, but I think the OP meant names with numbers substituting for words, eg. 2 for "to", 4 for "for", 8 for "ate"...

    food2go... toys4tots...
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    • Profile picture of the author James Liberty
      Originally Posted by splitTest View Post

      Could be wrong, but I think the OP meant names with numbers substituting for words, eg. 2 for "to", 4 for "for", 8 for "ate"...

      food2go... toys4tots...
      Either or.
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      • Profile picture of the author splitTest
        Originally Posted by James Liberty View Post

        Either or.
        Oh -- my mistake.

        ...Then of course numbers in names are okay...

        "Studio Fifty Four"... lol
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  • Profile picture of the author The IM Institute
    Only if it helps with the overall branding. If it's just a vanity play I'd steer clear.
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  • Profile picture of the author d3communications
    If it's an integral part of the business name or service (99designs.com comes to mind), then I don't see any problem. If it's just substituting a 4 for "for," then it can be a little "low rent" in my opinion. We have a grocery store chain in my state food4less (actual brand/business name), which would be a rare exception.
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  • Profile picture of the author TypingPandas
    I would usually refrain from using numbers in company names. Especially when used to replace "for" with "4". I just don't think it's too professional and it might be confusing for the customers when wanting to type the URL. A company name should be simple and easy to remember, with no "puzzles" and twisted words and numbers.

    In names like 20th Century Fox, Formula 1, etc., I don't see any problem in using numbers. But this might just be a psychological fact, since these brand names are so huge and well-known and we're all accustomed with them.

    Best,
    Typing Pandas
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  • Profile picture of the author multiplecloud
    If your company name contain number, it sound cheap and unrealible in my opinion
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