Writing copy for high-ticket items?
There's no reason I can't use the same skills to sell $40 ebooks to sell $400,000 yachts.
I'm curious as to the high value items you guys have written copy for...
Have you found it required a different approach?
Thinking out loud, I'd wager a 2-step process would work better.
ie..Write a direct-mail piece to bring in a lead for an appointment, and have a salesman finish the job.
Has anyone done something like that? How would you structure the deal?
Cheers,
John
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