What Are Your Biggest Copywriting Challenges?

I'm not sure if this is something that is teachable, but for me, it's developing your own voice. I think too much digital copy out there sounds exactly the same.

I don't want to be another schmaltzy salesman — I want copy that sells, entertains, and stands out from the crowd.

I agree with @kmlashley, Yes it is true that copywriting is also teachable, because its upon you that how you can rewrite an article which already written by some one, and it's also depend on your creativity and thinking power.

In the past (for me), it was working with clients who obviously didn't know what they wanted from the beginning. They asked for revisions, changed their minds on those revisions, and just created an unpleasant experience all around. I found that a lot of the clients I wrote for wanted something written in "their" voice without providing any samples of what that voice was.

Frustrating!

Hello kmlashley

What Are My Biggest Challenges Copywriting?

Write persuasive sales letter high conversion services for various niches totally different that I obviously did not know before.

I think my biggest challenge is getting hungry while copy writing.

it requires much brain effort which consumes glucose.

Based on the rewrites I've done for clients, novice copywriters have trouble walking the line between selling credible benefits and overhyping the offer.

Are you presenting to new copywriters or experienced ones?

That's going to make a big difference.

New copywriters aren't going to have enough experience to even know what their real challenges are yet. Most of them will probably ask you about how to find clients, how to charge, how to quote projects etc.

But if they've been doing this for a while, they've probably figured out that the most important thing is managing client relationships: Screening new clients. Clarifying and managing expectations. Making sure their work actually gets used before it undergoes a half-dozen revisions by everyone from the client's business coach to their dog.

Experienced writers have been through enough BS with these things that they're willing to listen to strategies for improving these areas. From my experience coaching new writers just aren't aware of this or willing to take them seriously yet.

Also, you have to decide whether you're going to cover business strategies or writing strategies, or both. Those are two huge topics and the more you try to cover, the less they're going to retain.

You could always cover one of them and turn the second topic into a sell from stage offer.

Jennifer,

Write an enticing 3-5 sentence "script"

Phone the decision makers in your chosen "researched by you" businesses (not always easy, but no point speaking to anyone else).

Give your quick pitch.

2 things happen.


Them - "I'm not interested"

You - "No problem. Thanks for your time. I'll let you get on with your day, Bye"

(This saves untold hassle in trying to "make" them interested)


2nd scenario

Them - "Sounds interesting, tell me more

You - Tell them more (all prepared in advance) and set up an appointment (or whatever you want the next stage to be)


My point - when you hit the phone you only ever want "interested" potential clients.

Rather than trying to convert the unconvertibles, or light up those who prefer the dark (and to be fair, they never asked for the call so no need for an endless "battle").

It's much faster and far less stressful to only aim for the people who want the service (there's plenty of them).

After you've made two dozen calls or so, any nervousness disappears and it becomes very easy to do.



Steve

Hi,

I agree with @nmwf - it's quite difficult to work with clients who don't provide you enough details and specifications, although you required them. Once your work is finished, they start whining that the copy isn't good, but they didn't bother to answer your question and offer you examples of how they want the work to be done. It's like writing when you're blindfolded.

Other challenges:
- Writing for niches we know nothing about (especially when it comes to technical ones)
- Poor research or not finding enough resources on the internet and having to somewhat guess or invent what you need to write. This is a problem when having to write about specific things.

Hope this helps.

Best,
TypingPandas

Focus on helping people.

We see the same ad over and over from 20+ people today, and don't know how to tell one product from another.

We don't go on the internet looking for advertising - we go on looking for information.

Focus on letting customers see for themselves how valuable your content is, and build your marketing around helping your customers and providing value.

"C'mon, let's play outta da box together here!" !

*presents

a) everything outside the box I figure wasn't figured inside any kinda box. Preezented. Au SpeakUese.

(Because those were the instructions.)*

Plus, my rule: There is no b) for crap. *servants, not masters* *sobs*

Yeah, ok, so we're optioned out here all the way back to zero when you box up on all my schmoozle.

Bottom line: Shifting your outta da box targets means shifting you, so WHY ASK?

Copywriters: stop being so feeble.