Internet Copy Writing

by mbacchi

Posted: 9 years ago 13 replies

COPY WRITING

Hi all,

I'm looking for a course on copywriting which teaches how to write email copy. I'm looking for a course which teaches how to write short phrases instead of long paragraph.

Any good course that you used and is proven to work?

Many thanks indeed!!!

#copy #internet #writing

ewenmack 9 years ago

Do you really need to be taught to string
together a short sentence?

Best,
Doctor E. Vile
- [ 3 ] Thanks
- 1 reply
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- Complex 9 years ago
  
  [DELETED]
  
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  TheGMa 9 years ago
  
  Originally Posted by Complex
  
  ^^ This.
  
  Op.
  
  You know the answer.
  
  Write short sentences.
  
  That's it.
  
  So do it.
  
  Well said. Read Hemingway.
  
  1. Start with bullet points as follows:
  
  main point I want to get across written from the reader's point of view
  
  Forget the rest of the bullets
  
  2. Write whatever comes to mind and as much of it as you want. Core dump.
  3. Cross off anything and everything that is not to the main point.
  4. Test
  
  THE BIGGIE: GET STARTED. DON'T WAIT 'TIL YOU THINK YOU KNOW WHAT YOU'RE DOING OR YOU'LL NEVER START. LEARN AS YOU GO, MAKE YOUR MISTAKES, THEY ARE IMPORTANT TO ANY SUCCESSFUL ENTERPRISE.
  
  Thanks
  
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- shawnlebrun 9 years ago
  
  Originally Posted by ewenmack
  
  Do you really need to be taught to string
  together a short sentence?
  
  Best,
  Doctor E. Vile
  
  OP,
  
  I started writing emails for my fitness biz back in 2001.
  
  Before there were "email courses".
  
  I had read enough about copywriting to do basically what Ewen
  mentioned... which was string some short sentences together
  that tried to help my readers get what they wanted.
  
  I had been a personal trainer, doing one on one fitness coaching
  for a few years prior.
  
  And I was always complimented for being so "personal, down to
  earth, easy to talk to, and yet extremely helpful and knowledgeable.
  
  So, when I took my fitness stuff online, anytime I sat down to
  write an email to my list, which at one point was well over 50,000...
  I still pictured ONE client I was chatting to, just like we were in that
  work out room in the gym.
  
  My "voice" was to be helpful, empathetic, yet direct and strong
  enough to say "hey, do this right here, and you'll get results".
  
  And a weird thing happened as I started investing in some of the
  very well known email courses or books put out by marketers
  we know.
  
  Each one I read, I noticed a little bit of my own "voice"
  disappeared because I was trying to copy that marketer's
  voice.
  
  The problem was, each of the marketers selling email courses
  had VERY different approaches... so the more courses I bought
  and read, the worse my open rates and response rates got.
  
  I think reading so many different email courses basically took
  what was my strong suit... my unique voice and personality,
  and clouded it up a bit too much... trying to incorporate some
  of the other marketers voices.
  
  So, if you know the basics of good copy, you can write an email
  that will get people to respond.
  
  It may help to get ONE email course from Ben, Andre, Matt Furey,
  or another well known one... just to get a certain structure down...
  but then use your own voice, as if you're talking to ONE of your
  prime prospects.
  
  Because they're buying YOU and your personality/voice... and often
  times, like I found out, if you get into too many other courses... you can
  lose that distinct voice you worked hard to develop.
  
  [ 4 ] Thanks
  
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TypingPandas 9 years ago

Hi there,

Unfortunately, I don't know about any course, but some time ago I've read an ebook about e-mail marketing and it was really good.

You can get it for free from here: Email Marketing Essentials: The Keys to Email Marketing that Works

I hope it helps.

Best,
Typing Pandas
- Thanks
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JohnRussell 9 years ago

Originally Posted by mbacchi

I'm looking for a course which teaches how to write short phrases instead of long paragraph.

Read Stephen King's On Writing.
- [ 2 ] Thanks
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Princess Balestra 9 years ago

1) Grow your nails till you're like one of those weirdy, curlied finger guru types, maxing out on digital excretion potential, just for the hey.

2) Clip with scissors till your fingers almost bleed, recalling the possibilities inherent in all that weirdness as you figure something way simpler for the goobers.
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wrcato2 9 years ago

I was going to say read comic books. I love them and they are great for learning to write short sentences. One of the best ebooks that I have read on short sentences was One sentence persuasion. It's still one of my favorites.
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Ilenia Internet Marketer 9 years ago

HI mbacchi

Online there is a lot dimateriale free cominicare, you've already seen?
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- EzraWinter 9 years ago
  
  I would sign up for a lot of newsletters run by respectable companies and study real world examples. This world moves fast and its good to stay current.
  
  Mark Ford's books have been helpful too. That guy really gets it and his record speaks for itself.
  
  But, by far the most value I've found is writing my own, and workshopping with more experienced writers.
  
  Thanks
  
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The Maestro 9 years ago

Buy The Elements of Style by Strunk & White for under ten bucks on Amazon.
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kazim 9 years ago

I normally use YouTube to get some basic idea. You can also use Youtube to get some basic idea on internet copy writing.
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drbenhill 9 years ago

Listen I am one of those DIY guys and don't like to hire out, but when it comes to copywriting, unless you've done it for a while, you should get someone. I actually hired Ash Ambirge of The Middle Finger Project for one of my sites and it was the best decision ever. They do offer some course you can take. I bought the Brandgasm 101 and it was extremely helpful.
Shop of Moxie
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The Copywriting Engineer 9 years ago

Matt Furey Has a course. Read every course you can and study emails in the niche you are writing for.
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