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Copywriting: What To Study

by teamtanna
15 replies
OK, I'm a lifelong professional writer (meaning, I've actually made money from it! Awards as well), but I've known from the beginning that writing copy is a whole other ball of wax than the other kinds of writing I've done.

I'd love to hear from experienced professional copywriters here: What training did you take and what books did you read that helped you the most?

Best,
Tanna
#copywriting #study
  • Profile picture of the author Raydal
    The stickie above should get you started:

    http://www.warriorforum.com/copywrit...ooks-ever.html

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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    • Profile picture of the author teamtanna
      Thanks, Ray! I thought you were my Facebook bud with the same name, who is also a copywriter (!). (I friended ya. :-)

      Originally Posted by Raydal View Post

      The stickie above should get you started:

      http://www.warriorforum.com/copywrit...ooks-ever.html

      -Ray Edwards
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      • Profile picture of the author Raydal
        Originally Posted by teamtanna View Post

        Thanks, Ray! I thought you were my Facebook bud with the same name, who is also a copywriter (!). (I friended ya. :-)
        No, I'm the better looking one.

        -Ray Edwards
        Signature
        The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author sun2son
    Tanna,

    One of the better tips I learned some time ago (and have heard it offered multiple times by other successful copywriters) was to find a copywriter you respect, take one or more of their sales letters, and (using longhand) copy it over and over and over and over for 4-6 weeks.

    Yes - like anything else worth doing or having WORK is required. You'll find over time that your (copy) writing will improve greatly and it will then be a part of you.

    Good luck!

    s2s
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    • Profile picture of the author teamtanna
      Hi S2S,

      That is a great tip! Actually, you made my day -- I love any excuse to write in longhand It's fun for me. Sad, huh? LOL

      I incorporate multi-sensory learning into things I do and teach, and that includes writing longhand.

      Thanks much!
      Tanna


      Originally Posted by sun2son View Post

      Tanna,

      One of the better tips I learned some time ago (and have heard it offered multiple times by other successful copywriters) was to find a copywriter you respect, take one or more of their sales letters, and (using longhand) copy it over and over and over and over for 4-6 weeks.

      Yes - like anything else worth doing or having WORK is required. You'll find over time that your (copy) writing will improve greatly and it will then be a part of you.
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  • Profile picture of the author Rezbi
    [DELETED]
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    • Profile picture of the author teamtanna
      Specifically, I'm looking for writing that sells ebooks, teleclasses, workshops, that kind of thing. I don't know if I'll have use for direct response any time soon.

      Originally Posted by Onslaught View Post

      It sounds as if you would like to learn direct response copywriting?

      The term copywriting gets thrown around a little too much. There
      is copy for institutional advertising (image ads) and copywriting to
      create sales/leads. These two are night and day.
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      • Profile picture of the author teamtanna
        Email, sales pages, that kind of thing.

        Originally Posted by Onslaught View Post

        hmm, so how will you be selling those things? a sales page?
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        • Profile picture of the author Loren Woirhaye
          Originally Posted by teamtanna View Post

          Email, sales pages, that kind of thing.
          Direct response is where you ask for a specific action in the
          ad. It could be "click here" it could be "buy now" it could
          be "opt-in for more information" - anytime you ask the
          visitor or reader to take an action which moves towards
          or directly results in a sale, you are doing direct response
          copywriting.

          So - if you want to make money selling ebooks and stuff
          it's ALL direct response.... and Brian Keith Voiles's course
          gets a high recommendation from me as well.
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    • Profile picture of the author Lori Reno
      Thanks! I had the same question. This is a big help.
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    • Profile picture of the author Lori Reno
      Where can we find out more about Ad Magic?
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    • Profile picture of the author Loren Woirhaye
      Originally Posted by Onslaught View Post

      .

      If you are looking to do direct response I would suggest Advertising Magic
      from Brian Voiles. His course has it all about as good as I have seen it
      explained.

      You can find it on eBay for nothing.
      A couple of searches:

      advertising magic, great deals on Education Learning on eBay!

      ad magic, great deals on Education Learning on eBay!

      ###

      The Advertising Magic course reprint rights were sold to many
      distributors a few years back. Just as selling your ebook as
      PLR will soon result in somebody selling it for pennies, such
      is the case with reprint rights.

      It's a great course though. Don't be fooled by the rock-bottom
      price you can get it at. It's a premium product, though a little
      pre-internet in it's perspective.
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