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Strongman Skirt Party - Brilliant campaign

by The Copy Nazi Banned
5 replies
This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27% | Adweek

BTW I've always thought the description for this sub-forum could be a lot better. This -
Copywriting is the art of writing copy that persuades or influences a reader to take action. The most common use of copywriting in Internet Marketing is to write sales copy that persuades a visitor to purchase a product.
In the Warrior Forum Copywriting forum, you'll learn how to write influential copy that compels your readers to take action. You'll discover the best copywriting resources, gain advice from other marketers while improving your existing copy to achieve higher conversion rates.
Blo*dy boring yeah? Maybe we need the Chinese to take a look.
#brilliant #campaign #party #skirt #strongman
  • Profile picture of the author Cam Connor
    Originally Posted by The Copy Nazi View Post

    This Quirky Campaign to Rename British Landmarks Boosted Chinese Visits 27% | Adweek

    BTW I've always thought the description for this sub-forum could be a lot better. This -
    Blo*dy boring yeah? Maybe we need the Chinese to take a look.
    It's sad they're renaming historic landmarks just to boost tourism.
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    • Profile picture of the author jimbo13
      We're not re-naming them.

      The campaign is brilliant. Got 300 million Chinese viewing it, calls for participation and had a measurable result. 27% increase in visits to the UK. So one could conservatively call that £125 million in increased revenue per annum ongoing.

      Maybe Ogilvy & Mather have some sort of history of knowing what the heck they are doing?

      Dan
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      • Profile picture of the author Cam Connor
        Originally Posted by jimbo13 View Post

        We're not re-naming them.

        The campaign is brilliant. Got 300 million Chinese viewing it, calls for participation and had a measurable result. 27% increase in visits to the UK. So one could conservatively call that £125 million in increased revenue per annum ongoing.

        Maybe Ogilvy & Mather have some sort of history of knowing what the heck they are doing?

        Dan
        Ah, I must've misread it.

        Cool beans.
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        • Profile picture of the author jimbo13
          No problem.

          Two years ago The Government ran Ads in Romania and Bulgaria to let everyone know how crap The UK is.

          Horrible food, weather, women, low paid jobs etc.

          Romania and Bulgaria Governments considered it racist as we were - and still are, trying to stop people from those countries coming here.

          It would be like US taking Ads out in Mexico to let everyone know how awful the US was.

          Well we actually did it. Do you think Obama would do it?

          Don't answer

          Dan
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  • Profile picture of the author RickDuris
    This really is brilliant creative strategy, isn't it?

    Unless you really appreciated Chinese culture, there's no way you could have predicted.

    I love the integration of social media marketing.

    Thanks for bringing it to our attention, Mal.
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