The most powerful email subject line word ...

by Raydal

Posted: 16 years ago 15 replies

COPY WRITING

One of the most powerful words you can use in an email subject line
is the word "this". If you want your emails opened use that word
often. This wouldn't sell your product, but at least improve the
open rate for you emails and autoresponder series.

-Ray Edwards

#email #line #powerful #subject #word

Jim Burney 16 years ago

This is a good thread

Thanks for bringing it up Ray

Jim
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- JeanneAlexander 16 years ago
  
  Good information
  You can see how important THIS is..
  
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  SellYourWritingOnline.com
  
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  Raydal 16 years ago
  
  Of course the real power of the word is that it builds curiosity as to
  what "this" is. So headlines such as ...
  
  Check this out ...
  This really surprised me ...
  Did you get this?
  Why everybody is talking about this ...
  
  etc. ...
  
  -Ray
  
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- hopeworks 16 years ago
  
  I tried to sign up for your program, but no matter what I do, I cannot get the letters in the little box to work. They are clearly upper case letters with numbers, but no matter what I do, I always get an error. What am I doing wrong?
  clarimore1027@msn.com
  Corinne Larimore
  
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  Corinne Larimore
  
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  zapseo 16 years ago
  
  Whose program, Corinne ?
  
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  Raydal 16 years ago
  
  Just got an email from Frank Kern today, topic? "This is funny (not about marketing)"
  
  It's a THISamania out there.
  
  -Ray
  
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  Sandor Verebi 16 years ago
  
  Hi Ray,
  
  - Did you ask this yesterday?
  
  - Remember this...
  - Think about this...
  - Do you like this...?
  - Why this will kill your business?
  - Did you overlook this point?
  - Do you understand this...?
  - Is the money in this...?
  - Is this what you want to achieve?
  - Do you understand this...?
  - Can you afford this...?
  - This fact is speaks for...
  - Listen to this...
  - Do you want this...?
  - This... can explode your business...
  - This... is just incredible!
  - All this can be yours, if...
  - This... is what promised lastly...
  
  - What does this info for you?
  
  Sandor
  
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John Rowe 16 years ago

Ray, I'm surprised you didn't title this thread...
"This is the most powerful email subject line word."
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- MaskedMarketer 16 years ago
  
  Originally Posted by John Rowe
  
  Ray, I'm surprised you didn't title this thread...
  "This is the most powerful email subject line word."
  
  Yeah me too.. The title of the thread def. builds curiosity...
  
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  Michael Gentry 16 years ago
  
  I hate to say it with due respect but the word that works for me the best is the word "free"
  
  Thanks
  
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- Raydal 16 years ago
  
  Originally Posted by John Rowe
  
  Ray, I'm surprised you didn't title this thread...
  "This is the most powerful email subject line word."
  
  I thought of it after I hit the submit button and knew that I was going to
  be called out on mt failure, so I'm not surprised by the comment.
  
  Side note: I got two email from Rich Shefren today and both had "this" in
  the subject line.
  
  -Ray
  
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  AndrewCavanagh 16 years ago
  
  Are you using this email subject line secret?
  
  firstname, did you miss this web design secret?
  
  5 pay per click secrets...This is the most important.
  
  It can be a useful word.
  
  Free can be handy but I wouldn't use it in an email because it's likely to trigger spam filters and get your emails dropped by ISPs.
  
  Kindest regards,
  Andrew Cavanagh
  
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colmodwyer 16 years ago

"Do You Make These Mistakes In English?"

...Inevitably springs to mind.

Colm
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PRandContent 16 years ago

Come to think of it, I hardly use "this" in my email subject line...tsk tsk

Thanks for this tip!
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- zapseo 16 years ago
  
  I could be wrong (Harlan could prolly tell me) -- I think that "this" is called an "unspecified referential index." Not that you need to know that in order to use it.
  
  Sheesh. What I get for attempting to plow through "Structure of Magic."
  
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