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What's a good word I could use instead of "controversial"Controversial

by Ben Brize
16 replies
Hello;

I am just learning some basics. What's a good word I could use instead of "controversial" that doesn't sound like it's a "marketing word"?

Visitors have kinda been desensitized to it.

Cheer.
#controversial #good #word
  • Profile picture of the author ksummers
    Contentious?
    http://www.thesaurus.com/browse/controversial
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  • Profile picture of the author ecomguy
    Shocking? Game-Changing? Questionable?
    Need to see the sentence or paragraph to come up with better ones
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  • Profile picture of the author michaelswengel
    Ksummers is right. A thesaurus is your friend.
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  • Profile picture of the author totalprocessing.net
    unorthodox
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    • Profile picture of the author myob
      I like to consider my most polemic and vitriolic content to be an engaging dissent for my discriminating reading audiences, Being at odds in a heated dispute can often be endearing to some, and a celebrated difference of opinion to contenders.
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  • Profile picture of the author seobro
    Not politically correct.

    Here is an example:

    Listen up. What I am going to say is not politically correct, but it is the true answer.

    Politicians claim that are straight arrows. However, that is not the case. Most say that are going to lower taxes, not raise em. They talk about "enhancing" their revenue. Well, that means more money in their pocket and less money in yours.
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  • Profile picture of the author salegurus
    Main Internet Marketing Discussion Forum (1944 Viewing)
    Where the Warriors talk about making money on the Internet.

    Seriously? Have you heard of a thesaurus...
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    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
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    • Profile picture of the author marciayudkin
      "Think of how stupid the average person is, and realize half of them are stupider than that."

      ― George Carlin
      Ever stopped to think how this favorite quote of yours comes across to potential clients?

      Wow. I would never hire someone who identified with this quote.

      Marcia Yudkin
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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      • Profile picture of the author The Niche Man
        The word that works best is short and sweet, no explanation needed ... "Hot"!
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      • Profile picture of the author salegurus
        Originally Posted by marciayudkin View Post

        Ever stopped to think how this favorite quote of yours comes across to potential clients?

        Wow. I would never hire someone who identified with this quote.

        Marcia Yudkin
        Well Mam, luckily i don't rely on people like you or with your views for a living....
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        Think of how stupid the average person is, and realize half of them are stupider than that.

        ― George Carlin
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  • Profile picture of the author Steve The Copywriter
    I'm not sure if "controversial" is worn out.

    Providing it's not blazing red in a 67 word hyped up headline.

    And you explain why it is "controversial" (don't use it just to create a false effect).

    Phrased in the right way it can still have a visceral impact.

    However, if you feel it's a bit "tired."

    You could try - "Radical" or "Different"

    Maybe with "This really is" before it.


    Steve
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  • Profile picture of the author David Rosa
    when I hear controversial (in my marketer hat) I'm turned off. Why is it controversial?

    If I choose not to use that, I simple use the old fashion "this might down right piss you off" when in a lead.
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  • Profile picture of the author RickDuris
    What about the word "provocative"?
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    • Profile picture of the author marciayudkin
      Well Mam, luckily i don't rely on people like you or with your views for a living....
      I'm really curious. What kind of clients like that quote? How do they know you're not going to be looking down on them for being incredibly stupid? (Because that is what comes across.)
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      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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