Introduction. Wait, that's a lame headline from a copywriter...

Well, if you clicked on this, I guess the "headline" or subject line of the thread wasn't a total fail.

I have lurked for a while but I thought maybe I should introduce myself.

I'm an aspiring freelancer who has been trying to get his company off the ground for more than a year...but the day job kept getting in my way (hey, at least that was because of growth!). Also, raising a young family, buying a home, etc, took some time. Although I'm not complaining. I still want to do this freelancing on the side, though.

There's no time like the present, right?

I just sent out my first direct mail package since I don't have time to cold call or invest in proper email prospecting. It included a sales letter, brochure, and a business card. #10 envelope, handwritten green-ink addresses, and a good ol' stamp. Not too many yet, only 70 (my budget right now only allows for 200, which I know isn't that much).

I have been writing a sort of mix of sales/marketing copy in sales proposals and other pieces for the last four and a half years for a very large, privately held company. I now supervise the team of writers.

But I like really persuasive copywriting, such as sales letters, maybe some CRO, that sort of thing. I haven't really done any, yet...though a fundraiser letter I put together for someone beat previous years' efforts. So that's a good sign.

What I've read here has been pretty great stuff, so thanks for all the contributors. Hoping I can learn from you all and share whatever minute insights I have.