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Latest cliches in copy?

by splitTest
4 replies
"We're passionate about"... is becoming a cliche, I think. Too many commercials, ads, websites etc. use the phrase, followed by some touchy-feely nonsense they're supposedly passionate about, besides making a profit, of course.

Another phrase (or rather word) that's becoming cliche is "amazing"... I watched one fitness product infomercial recently, and it used the word so much it almost seemed like a parody... Damn near all the testimonials, and half the copy used that word, over and over -- everyone claimed to now look and feel "amazing"...

Could be they were just reflecting the words their target market uses, which is smart, but the effect was still comical...

Any others you guys noticing?
#cliches #copy #latest
  • Profile picture of the author Cam Connor
    "What's the best article spinner?"

    -Cam
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    • Profile picture of the author GlenH
      You could check out Copy Power Pro.

      It's like a 'thesaurus' for people who write any sort of sales copy
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  • Profile picture of the author AT-Copy
    "Amazing" is definitely overused. I still use it - but selectively.

    Even worse, in my opinion, is that the infomercial repeated it so much that you're focusing on "why the hell do they keep saying "Amazing"?" rather than the pitch!
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  • Profile picture of the author Princess Balestra
    AWESOME is old as the hills, but people still use it.

    AWESOME is when the breath of mile high alien invaders blows over skyscrapers and fries jets — and your internal organs drop outta your fanjo.

    AWESOME is NOT:

    * A new yogurt flavor.
    * The perfect way to housetrain your cat.
    * Anti-aging cream (no matter how sexy the 'applicator').
    * Any 'team' in any major corporation.
    * Apps, comms, IT, tech.
    * Anything endorsed by Samuel L. Jackson.
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    Lightin' fuses is for blowin' stuff togethah.

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