Stop trying to contrive emotional connection... when you can tell stories...

I had the pleasure of talking to some pretty awesome marketers yesterday about writing copy for their next launches...

But one conversation with a well-known marketer stood out above the rest.

He said...

"I don't want to chase the money anymore. I don't want to JUST put out a campaign... I want to put out a campaign that #$%!@*! means something!"

I was... and am... 100% on-board.

I responded...

"Why not do something extraordinary -- when there's so much room to?"

Think about it...

We're at the ground floor of an entirely new economy...

And we have the chance to develop our own flavor of influential, inspirational marketing...

Or just succumb to the same old, same old advertising-as-usual.

Doesn't that opportunity turn you on and get your juices flowing?

Okay, I get it...

For some of the people who've already been doing this marketing thing since the beginning of the internet revolution...

It may not always feel like there's room to step outside the box and try different things...

But it's so insanely true:

We've only just begun to scratch the surface in selling online.

And likewise...

We've only just begun to see what CAN work to get our products and services into the hands of people who want and need them.

Which means...

Act like you give a shit!

Don't just put products out there and swipe what other digital marketers are doing... just because it's working right now.

Are you kidding me?

Why do THAT... when YOU can create something truly awesome and original?!?!

At the heart of that last question is...

Embracing the art of storytelling.

After all...

Stories are the most effective way to get a message across to people who NEED to hear it -- without shoving it down their throats with slick salesmanship.

So...

What's YOUR story?

What are the stories of people who've used your product or service... and watched their lives transform as a result?

Because amazing stories are the quickest way to flood a potential customer or client with emotion.

And it's THAT emotional connection that MAKES YOU MONEY!

Seriously, think about it...

Why do people love Rocky? Why do people love Forrest Gump? Why do people love The Princess Bride?

Because the stories hit upon "archetypical constants" that WE all feel.

And you can... and should... apply those same archetypical constants to every single campaign you put out there.

"But what if my product's brand new and I don't have any stories?"

Really? Are you REALLY asking me that?

Because if what you're putting out there IS the real deal...

You shouldn't have any problem positively impacting people's lives and GETTING the stories you need to genuinely communicate why anyone else should care.

The stories you need are always there... if it isn't your own. You just have to be willing to get or find them.

For instance...

Jordan Hall, a great copywriter and marketer, put together a truly inspired story-based campaign. Watch his trailer here:

Bar Brothers DC | Bar Brothers | Join The Movement (opt-in and check out the VSL.)

Watch it. Experience it. And imagine how you can do the same thing in your business.

The bottom line is...

You're a part of pioneering the new commerce on planet earth. Act like it. Be brave. Be vulnerable.

The new commerce isn't selling products or services;

It's selling stories.

Want proof?

Just look at Hollywood...

Look at how selling stories has produced a trillion dollar economy... that's only growing.

Then ask yourself...

"How can I tell my story... or the stories of people I've helped... so that others can be inspired by my vision... my solution... and my desire to impact people's lives in truly extraordinary ways?"

On the other side of that question is the financial abundance... and even celebrity you want, need and deserve.

Mark Pescetti​