Forum Flashback: Rick Duris Research Techniques
Folks,
I'm in the process of organizing some articles and quality forum threads on copywriting research for my post (see stickies) for new copywriters. Will they ever read it? Probably not.
Here is one quality thread: In 2012, Rick Duris explained his method of copywriting research. He dubbed it "The Rick Duris Method," which he tells me is trademarked in 47 countries including Madagascar, so don't even think about using it.
You'll discover:
-- How to speed up Google Search with one simple setting change.
-- A little known method to search Facebook to uncover the specific language your target market uses. (This one technique alone will make your copy sing.)
-- A sneaky way to use a popular software tool to delve deep into your niche.
-- The seven-segment research strategy that ensures you've sifted for every golden nugget.
-- When you should NOT look at old copywriting pieces in your market.
Click here to get the details and start improving your copy today. I'll see you on the other side.
PS. My attorney says "The Rick Duris Method" is trademarked for the copywriting market only. You can use it to describe your roller-derby training or trombone player membership site, just not copywriting.
I'm in the process of organizing some articles and quality forum threads on copywriting research for my post (see stickies) for new copywriters. Will they ever read it? Probably not.
Here is one quality thread: In 2012, Rick Duris explained his method of copywriting research. He dubbed it "The Rick Duris Method," which he tells me is trademarked in 47 countries including Madagascar, so don't even think about using it.
You'll discover:
-- How to speed up Google Search with one simple setting change.
-- A little known method to search Facebook to uncover the specific language your target market uses. (This one technique alone will make your copy sing.)
-- A sneaky way to use a popular software tool to delve deep into your niche.
-- The seven-segment research strategy that ensures you've sifted for every golden nugget.
-- When you should NOT look at old copywriting pieces in your market.
Click here to get the details and start improving your copy today. I'll see you on the other side.
PS. My attorney says "The Rick Duris Method" is trademarked for the copywriting market only. You can use it to describe your roller-derby training or trombone player membership site, just not copywriting.
Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.