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What would you call this?

by marciayudkin
9 replies
In setting up a new web-based marketing "school," I am categorizing the courses available into three types:
- Video Courses
- Audio Courses (Audios plus Handouts)
- Text Courses

It's the third category whose name I need feedback on. What I mean is that these are courses where all the content can be read in PDFs. What would you call that, in contrast to audio and video courses?

PDF Courses?
Reading Courses?
Text Courses?
Or something else?

I want the name of this category to be clear and unambiguous. Thanks for your quick feedback!

Marcia Yudkin
#call #courses #education #learning #school
  • Profile picture of the author Alex Cohen
    Marcia,

    To me, the most unambiguous term of the three is "Reading."

    Even at this late date in the Internet's evolution, there are probably still people who don't know what a "PDF" is.

    Alex
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  • Profile picture of the author Jack Gordon
    I don't know that I agree with Alex. While there may be some troglodytes left, I think "PDF" is a common enough term that it perfectly describes what they would be getting.

    And just in case they need help, you could always add a one-line descriptor below the course options, couldn't you?
    Signature
    Fifteen Lessons I have learned over 15 years and six businesses (or, My 1000th-Post Manifesto)
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    • Profile picture of the author marciayudkin
      Why not "Content Courses"?
      No. Video and audio courses contain plenty of content, too!

      Thanks for your suggestion, all the same.

      Marcia
      Signature
      Check out Marcia Yudkin's No-Hype Marketing Academy for courses on copywriting, publicity, infomarketing, marketing plans, naming, and branding - not to mention the popular "Marketing for Introverts" course.
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  • Profile picture of the author Andrew Gould
    Written courses.
    Signature

    Andrew Gould

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  • Profile picture of the author gjabiz
    And would you want them for customers?

    I'd go with Portable Document File (PDF).

    gjabiz


    Originally Posted by marciayudkin View Post

    In setting up a new web-based marketing "school," I am categorizing the courses available into three types:
    - Video Courses
    - Audio Courses (Audios plus Handouts)
    - Text Courses

    It's the third category whose name I need feedback on. What I mean is that these are courses where all the content can be read in PDFs. What would you call that, in contrast to audio and video courses?

    PDF Courses?
    Reading Courses?
    Text Courses?
    Or something else?

    I want the name of this category to be clear and unambiguous. Thanks for your quick feedback!

    Marcia Yudkin
    {{ DiscussionBoard.errors[10250496].message }}
  • Profile picture of the author gjabiz
    And would you want them for customers?

    I'd go with Portable Document File (PDF).

    gjabiz

    PS. At some point a PDF might contain video and audio too.

    Originally Posted by marciayudkin View Post

    In setting up a new web-based marketing "school," I am categorizing the courses available into three types:
    - Video Courses
    - Audio Courses (Audios plus Handouts)
    - Text Courses

    It's the third category whose name I need feedback on. What I mean is that these are courses where all the content can be read in PDFs. What would you call that, in contrast to audio and video courses?

    PDF Courses?
    Reading Courses?
    Text Courses?
    Or something else?

    I want the name of this category to be clear and unambiguous. Thanks for your quick feedback!

    Marcia Yudkin
    {{ DiscussionBoard.errors[10250498].message }}
  • Profile picture of the author Steve The Copywriter
    Personally I wouldn't give it a "name"(in case it causes any confusion).

    Instead I would explain it like this…

    Prefer to read rather than watch or listen? - everything is available on PDF (beautifully designed, and fully indexed - click on the menu and voila you're on the page you want).


    Steve
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    http://www.warriorforum.com/warriors...right-now.html
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    • Profile picture of the author Memetics
      Literature courses?
      Signature

      First we believe.....then we consider.

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