why don't principles sell?

Why don't principles sell?

Tools = Grown up play time. No commitment. Can't wait for the updates. Fun

Principles/Fundamentals = Work - Back to serious business. Long term commitment and discipline. Yeah - Yeah - Yeah, I know, Boring

Many reasons.

1) People don't value what comes easily as much as what comes at a price. "Expensive = good" in the consumer's mind, so free information must be useless.

2) It's easy to shrug off a principle. "Be nice to people. Okay, got it! Now, how do I get rich?"

3) Having and living by principles that lead to wealth and abundance sounds like a lot of work, and there are no specific promises. Specific offers feel more reasonable. "Okay, I spend x amount, I put in x amount of time, I get x benefit or my money back. AGREE."

4) Abstract vs. concrete. A wealthy disposition vs. one million dollars. Which can you more easily picture?

5) The most obvious: we're selfish, greedy, ego-driven, capitalist consumer animals who want to hoard all the value for ourselves and crush everyone

Well, there's a huge gulf between "making money" and "building wealth."

"Making money" is a short term tactic pursued by the poor.

"Building wealth" is a long term strategy engaged by the rich.

So now we're back to mindset.

Look at the language people use. What they talk about. You start talking about long term shareholder wealth to the average person (poor) and watch their eyes glaze over.

My favorite TV shows are about house flipping. How to plug into distribution channels. Creating value. The things I like to read about are investments like municipal bonds. I'm not interested in the "latest weird trick" or WSO of the week.

It's a mindset issue first, and an education issue second.

Principles absolutely do sell...when they're advertised right.

why do people buy a ready made solution over a principle?

People buy 'quick', 'easy' 'done for you'

they feel closer to the end goal with a solution .

people also buy 'specific'.. not general.

ready made solutions have a 'big idea' or usp you can sell with.

principles don't have that.

Principles are fuzzy. solutions are rock solid.

I love principles. I taught high school physics for some years and I always
taught my students that once they got the principles then applications
become secondary. But principles are not "sexy" enough to fall in love
with. They take effort to grab and we would rather see the application.

Who cares about the mechanical principles on which the latest cars work.
They only want the comfort and drivability they provide.

As a SELLER you have to give the people what they want and not what
they need.

-Ray Edwards

first off, thank you all for your replies.

I appreciate you taking the time to reply.

you've confirmed what I've been thinking: "quick", "easy", "how to"... SELL.

We all want the easy button. Myself included.

And I do belive it's "easy" to become and be "wealthy".

It's just a matter of focus on the few inputs that are largely responibale for wealth.

And I'm coming to realize that at first, we just need money to eat. We need CASH now to eat, sleep. Then we want some sex, so we have to move out of Mom's house, get an apartment, get a car that runs, buy some nicer clothes, and go on some dates,

More money, needed NOW.

Then, it happens again.

She's pregnant. Now your single apartment isn't big enough for everybody. Plus, now you got some medical expenses. And lets face it, baby stuff adds up.

More cash NEEDED now.

Then your baby grows and wants to activites. Maybe you want private school for your kid.

More money, needed NOW.

Then your best friend dies out of nowhere. Some guy at the funneral sells life insurance. You being emotional, buy it.

Kid #2 arrives around 9 months after that funneral. Funneral sex can be costly.

Now, your insurnace guy talks about college education, retirment, and long term living costs.

Holy shit.

Now you need 2-3 million dollars, extra.

And now it hits you:

Making more money isn't the only key.

Reduce expenses. Increases investments. Go your asset base. Live off your assets working for you.

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I belive this is a natural progression. From "money", to "riches", to "wealth".

And each stage requires different skills, talents, and mindsets.

It also requires different levels of education, friends, and social settings.

Which means: change. Like YOU must change.

I know I've changed over the years. I'm not the same person in 2015 that I was when I joined the WF in 2010.

And change, transformation, and evolution isn't easy.

In fact, in my life, it's been circumstances that have caused me to change, transform, and grow.

Outisde forces like kids, death, watching people die, watching clients make millions (then lose it all back + more). It was affected me.

Now, I'm not looking for easy.

I want "lasting".

I want "legacy".

I want to "make a dent in the universe".
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If there is lesson for you copywriters/markters reading this post, it's this:

Figure out what stage your client is in financial life. Figure out what goals they aspire to achieve. Figure out what their current financal needs are.

A client with a montlhy nut of $2,000 is different from a client with a monthly nut of $20,000.

Not in their base human needs and wants... but in their strategic goals.

Adam

Principles do sell. It entirely depends on who you are selling to.