This Creates A Sales Message Out Of Thin Air

5 replies
My superstar sales person client is going into a call with
the decision maker of a airline.

If he gets the deal,
it will be the biggest in the publications history...
as in 50 times previous record.

So he already knows what makes this airline different,
as stated by his prospect in media.

However it's very broad when he says service.

The other thing he knows about other airlines is they are taking away little things.

We also know that his publication is the most read business magazine
in his country.

So we bring this altogether so he creates a ready made ad campaign
and pr.in the mind of his prospect.

It's not about the mag, it's about widening the gap between his airline
and the rest.

Do you think the price of the 500+ magazines he subscribes to
is an issue now?

It's a minuscule investment to reach his pre existing goal.

So here's what it is in a nutshell...

"Other airlines are cutting back on service, you'll be adding more
with the most loved business magazine."

Then his advertising can be...

While Other Airlines Are Cutting Back On Service, X Airline Is Adding With The Most Loved Businesses Magazine, X
.

The key takeaway is, aligning what you have to pre existing goals
on a much greater level than they thought was possible.

There you go, how to sell something by creating value
out of thin air.

Best,
Doctor E. Vile
#air #creates #message #sales #thin
  • Profile picture of the author yukon
    Banned
    It's kind of long winded.
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  • Profile picture of the author joe golfer
    Sorry, brother, you lost me a bit. Is he trying to get the airline to add the magazine to in-flight reading options (as a service to passengers), or is he selling advertising in his business magazine to the airline?
    Signature
    Marketing is not a battle of products. It is a battle of perceptions.
    - Jack Trout
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    • Profile picture of the author ewenmack
      Originally Posted by joe golfer View Post

      Sorry, brother, you lost me a bit. Is he trying to get the airline to add the magazine to in-flight reading options (as a service to passengers), or is he selling advertising in his business magazine to the airline?
      Yep, first choice Joe.

      Thanks.
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      • Dr. E. Vile,

        Let me begin by saying, "I hope your sales client seals his deal."

        In the headline where is the Airline's self-interest satisfied?

        How does having this business magazine in the passenger in-flight reading options guarantee the airline will increase ticket sales while reducing costs?
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        • Profile picture of the author ewenmack
          Originally Posted by ThePromotionalGuy View Post

          Dr. E. Vile,

          Let me begin by saying, "I hope your sales client seals his deal."

          How does having this business magazine in the passenger in-flight reading options guarantee the airline will increase ticket sales while reducing costs?
          The airline guy has stated the company is all about service.

          So the sales guy is reinforcing what he has stated
          because it will enact the principle of consistency, as shown to work
          by Dr Cialdini and published in the book Influence.

          Having the magazine for all passengers
          is the service, especially it's the most popular mag
          in their country.

          He sets up his prospects to be consistent with what they have said
          means they would have to buy his magazine.

          Lots of subtle ways I've trained him to do it.

          This means he is only bringing into the conversation
          what the airline guy has publicly and privately stated.

          Using the principle of consistency to open and close deals has enabled
          him to be the number 1 sales guy in the $4 billion dollar company
          after 3 months brand new to sales.

          Tomorrow he's meeting with the founder
          to have talks about being their sales trainer.

          On Thursday he's having talks with the founder
          of the fastest growing fashion brand to work for him
          because he spotted his talent.

          Another words, he is already being head hunted.

          He's 23 years old.

          Best,
          Doctor E. Vile
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