What's the difference between "persuasion" and "manipulation"?
The human mind has no natural guide to the truth, nor does it naturally love the truth. What the human mind loves is itself, what serves it, what flatters it, what gives it what it wants, and what strikes down and destroys whatever “threatens” it. --Fallacies: The Art of Mental Trickery and Manipulation |
ago from some other copywriters on a then famous copywriter's forum. Not
wanting to seem like a dummy I decided to do some research into the subject.
What I found was the old art of persuasion through communication, but attaching
some fancy terms to make the subject more academic.
I'm always averse to using any copywriting technique that wasn't above board
as far as I was concerned. The idea of controlling someone mind without them
knowing, I deem ethically wrong.
For me persuasion is convincing you through clearly reasoned arguments
why you should get my product and not "tricking" you into buying something
you don't really need. Manipulation on the other hand is getting you to buy
without you "knowing even what hit you".
But from the opening quote the authors of that volume is proposing that
people are more likely to fall for fallacies than they are for the truth. So
convince them that the reason they are overweight is NOT their faults
but the big food companies who make "fattening" products. In other
words, take advantage of the natural human tendency to believe a lie
quicker than the truth--you are fat because you eat the wrong foods
and don't exercise.
Are copywriters involved in the art of persuasion or manipulation
to get their wares sold?
-Ray Edwards
Lightin' fuses is for blowin' stuff togethah.
Lightin' fuses is for blowin' stuff togethah.
Lightin' fuses is for blowin' stuff togethah.
Lightin' fuses is for blowin' stuff togethah.
Tjark: Pronounced like "Jacques" in Jacques Cousteau.
www.TjarkHartmann.com
Tjark: Pronounced like "Jacques" in Jacques Cousteau.
www.TjarkHartmann.com
Tjark: Pronounced like "Jacques" in Jacques Cousteau.
www.TjarkHartmann.com
Lightin' fuses is for blowin' stuff togethah.
The next time they hack one of my websites I'm going to donate DOUBLE.
The next time they hack one of my websites I'm going to donate DOUBLE.
Lightin' fuses is for blowin' stuff togethah.
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