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Best Copywriting Quotes

by jessegilbert Banned
10 replies
I like these and collect them.

I think they may actually help me write:

On the average, five times as many people read the headline as read the body copy. ~ David Ogilvy

"In truth...Only the direct response people know what the hell they are doing."
~ David Ogilvy

I, myself, have re-headlined ads and increased their pull by 475%. ~ Gary Halbert

Changing a few words around in your headline can have a HUGE impact in the amount of sales and conversion. ~ Claude Hopkins

There's a reason some headlines are classics (like the favorite; "How To____") - they simply WORK.~ Dan Kennedy

Copy should be like a woman's dress...Long enough to cover the essentials, short enough to keep it interesting. ~ based on Winston Churchills quote about speeches

I write as many as 200 headlines for any product before I choose 3-6 to test. ~ Ted Nicholas

Numerous times just by creating a new headline, I've turned a loser into a winner. ~ Ted Nicholas


Anyone else want to share some good quotes on copywriting?
#copywriting #quotes
  • Profile picture of the author onehalf
    Originally Posted by jessegilbert View Post

    I like these and collect them.

    I think they may actually help me write:

    On the average, five times as many people read the headline as read the body copy. ~ David Ogilvy

    "In truth...Only the direct response people know what the hell they are doing."
    ~ David Ogilvy

    I, myself, have re-headlined ads and increased their pull by 475%. ~ Gary Halbert

    Changing a few words around in your headline can have a HUGE impact in the amount of sales and conversion. ~ Claude Hopkins

    There's a reason some headlines are classics (like the favorite; "How To____") - they simply WORK.~ Dan Kennedy

    Copy should be like a woman's dress...Long enough to cover the essentials, short enough to keep it interesting. ~ based on Winston Churchills quote about speeches

    I write as many as 200 headlines for any product before I choose 3-6 to test. ~ Ted Nicholas

    Numerous times just by creating a new headline, I've turned a loser into a winner. ~ Ted Nicholas


    Anyone else want to share some good quotes on copywriting?

    Nice collection of copywriting quotes.
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  • Profile picture of the author JesseGilbert1
    Banned
    I actually got probably a few hundred of them and added them to my software to inspire people when writing. I just thought of it today. It's not quite the same as swipe files but I think it can be even better in some ways to learn how the great writer's think.
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  • Profile picture of the author angiecolee
    Why on earth do you have two screen names?
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author jessegilbert
    Banned
    one's not enough. I need 2 at a time.

    oh yeah I don't know. I created 1 account and couldn't find the password and created another and now it sends it to my email when posts are posted. I found the password but had already created a new account. when i click the link via email that sometimes tells me of new forum posts it sends it to the other account. shall I delete one angie? or is 2 ok with you??
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  • Profile picture of the author angiecolee
    Do whatever you want, dude. Just struck me as a little weird.
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    Aspiring copywriters: if you need 1:1 advice from an experienced copy chief, head over to my Phone a Friend page.

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  • Profile picture of the author shawnlebrun
    "If you can dodge a wrench... you can dodge a ball"

    Wait, that's not copy related... still one of my favorite quotes.
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  • Profile picture of the author jessegilbert
    Banned
    If I had to throw an object at someone I'm pretty sure a ball would be easier, with something like a handball the most ideal. And yet the quote still makes sense somehow.

    “Copy is a direct conversation with the consumer.” —Shirley Polykoff
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  • Profile picture of the author MontelloMarketing
    75K +22%!

    Um... or am I not using the correct definition of the word "quote?"

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  • Profile picture of the author jessegilbert
    Banned
    “Advertising should say, ‘Here’s what we’ve got. Here’s what it will do for you. Here’s how to get it.'”
    – Leo Burnett
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  • Profile picture of the author AlyLauren
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    [DELETED]
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    • Profile picture of the author Gandolfo85
      "There is no such thing as 'soft sell' and 'hard sell.' There is only 'smart sell' and 'stupid sell'." -Charles Browder

      "In writing good advertising it is necessary to put a mood into words and to transfer that mood to the reader." -Helen Woodward
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