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How to see at what point of my sales copy people bounce?

by lowriderzzz
13 replies
Ok here is the issue.

I have a regular sales copy (text only) that goes like this: Headline > subhead > questions that relate to potential customer situation > Story > Some sort of valuable content > What exactly the product is > Bullet points > Who is it for and who it is not for > what makes it different > Wrap up > Price > Guarantee > Close > Check out form > P.S. > Testimonials

So my goal is to improve % of conversion. Now is about 0.5% and my goal is to make it 1% and further even 2%.

My question is how can I best determine where ppl are falling off the page (i.e. at what point of those steps do the bounce out) ?

How can I determine which are the "problematic" ones so I A/B test just those ?

Thanks...
#bounce #copy #people #point #sales
  • Profile picture of the author RickDuris
    Try https://www.mousestats.com/

    Good luck.
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    • Profile picture of the author Oziboomer
      Originally Posted by RickDuris View Post

      Thanks Rick,

      That is one competitively priced resource when compared to some of the others like VWO et al that I've tried.

      Cool.
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      • Profile picture of the author RickDuris
        Originally Posted by Oziboomer View Post

        Thanks Rick,

        That is one competitively priced resource when compared to some of the others like VWO et al that I've tried.

        Cool.
        I used to recommend Clicktale, but now they only work with websites with 500K in traffic a month.
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        • Profile picture of the author lowriderzzz
          Originally Posted by RickDuris View Post

          I used to recommend Clicktale, but now they only work with websites with 500K in traffic a month.
          My site is for a local native language and have ~4.5k a month so I hope your first recommendation will be more suitable with scroll Heatmap version.
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          • Profile picture of the author lowriderzzz
            Originally Posted by lowriderzzz View Post

            My site is for a local native language and have ~4.5k a month so I hope your first recommendation will be more suitable with the Scroll Heatmap version .
            Btw what do you think (all members reading) about the idea instead of scrolling, but clicking to unveil the next part.

            It would go like this:

            Headline and subhead
            at the bottom to say "next"

            when someone click next it unveils the next part of the copy and so on and so on... until he either bounces off the page or finishes reading till the end.

            By clicking "next" I don't mean loading a new separate page, but just unveiling the content from the same page.

            And the way to measure how far the visitor went through the copy will be to measure the clicks on the "next" tabs.

            Did anyone tried this...or have any results ?
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            • Profile picture of the author Raydal
              Originally Posted by lowriderzzz View Post

              Headline and subhead
              at the bottom to say "next"

              when someone click next it unveils the next part of the copy and so on and so on... until he either bounces off the page or finishes reading till the end.
              I think this is the least technical way to do this. You don't have to pay
              for a service and you can get a good idea of how far through the
              copy they are reading. The only weakness I see people who click
              all the way to the end just to see the price. so you don't really know
              how engaged they are with your copy.

              -Ray Edwards
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              The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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              • Profile picture of the author lowriderzzz
                Originally Posted by Raydal View Post

                The only weakness I see people who click
                all the way to the end just to see the price. so you don't really know
                how engaged they are with your copy.

                -Ray Edwards
                Perhaps if time spend on that section can be measured somehow... ?

                Idk however how...
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  • Profile picture of the author Jason Kanigan
    Hotjar gives you a few free heatmaps to use on your sites.

    I found it quite enlightening on some of my longer posts. Got me to reorganize, space the sentences out more, add more headlines, more images.
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    • Profile picture of the author dburk
      Originally Posted by Jason Kanigan View Post

      Hotjar gives you a few free heatmaps to use on your sites.

      I found it quite enlightening on some of my longer posts. Got me to reorganize, space the sentences out more, add more headlines, more images.
      Hi Jason,

      When I first saw MouseStats I immediately thought that it looked like a copy of the very popular Hotjar.com service. On the surface it appears to be very similar, but does not offer as much for free as Hotjar, does.
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      • Profile picture of the author dburk
        Hi lowriderzzz,

        Looking at heatmaps will only give you an indication of where they looked, not necessarily which part of your content is working. Great for analyzing page layouts, not so much for content effectiveness.

        A better approach, in my opinion is to split test your content. Run a marketing experiment utilizing a series of A/B split tests to measure the effect each individual content section has on user behavior.

        Use your existing content as the control. Create a minimally viable page, that has the bare minimum content, just enough to clearly understand the offer and act on it. Use that as the initial treatment for your experiment.

        Run a series of tests where one section of content is added to the treatment for each test and the results measured. You might be suprised by which content helps and which doesn't.

        HTH
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        * Get Results - Outsource Your PPC Management |
        *         Don Burk Advertising & Marketing - www.donburk.com

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        • Profile picture of the author lowriderzzz
          Originally Posted by dburk View Post

          Hi lowriderzzz,

          Looking at heatmaps will only give you an indication of where they looked, not necessarily which part of your content is working. Great for analyzing page layouts, not so much for content effectiveness.

          A better approach, in my opinion is to split test your content. Run a marketing experiment utilizing a series of A/B split tests to measure the effect each individual content section has on user behavior.

          Use your existing content as the control. Create a minimally viable page, that has the bare minimum content, just enough to clearly understand the offer and act on it. Use that as the initial treatment for your experiment.

          Run a series of tests where one section of content is added to the treatment for each test and the results measured. You might be suprised by which content helps and which doesn't.

          HTH
          Nice approach. I didn't get if you advice cycling with the different content sections or stacking them one after another.
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          • Profile picture of the author dburk
            Originally Posted by lowriderzzz View Post

            Nice approach. I didn't get if you advice cycling with the different content sections or stacking them one after another.
            Hi lowriderzzz,

            It's important to limit the number of variables in your experiment so that you can more quickly isolate the effect of each separate element.

            I typically add just one element at a time to the MVP (Minimum Viable Page), if it improves conversion rates significantly then I keep it on the page and add the next element. If, however, conversion rates remain relatively flat, or decreases, I then I take it off, and add the next element to the treatment to test.
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            • Profile picture of the author lowriderzzz
              Originally Posted by dburk View Post

              Hi lowriderzzz,

              It's important to limit the number of variables in your experiment so that you can more quickly isolate the effect of each separate element.

              I typically add just one element at a time to the MVP (Minimum Viable Page), if it improves conversion rates significantly then I keep it on the page and add the next element. If, however, conversion rates remain relatively flat, or decreases, I then I take it off, and add the next element to the treatment to test.
              OK thanks I got that. And one more question - how do you compare both - A/B split testing or just compare analytics data over time ( i mean lets say you have 10 days for the MVP then 10 days with new piece of content, then 10 more days with another etc.) ?

              Thanks
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