Email Selling SEO to Small Food Business - Please help

This is a response to Chad's private message, so all can benefit.

The BIG idea on making first contact with a business
is to break the whole process down into small steps.

For example if you are going to a bigger sized business where you
don't know know who the real decision maker is, then that's
your first step.

It's the step Brian Kruizberger took to digital apps
to companies like Bank Of America, GE, MacDonalds, P+G,
Burger King, Home Depot, Western Union and others.

When you are going into small businesses and where you identify
who the decision maker is, then you still start off with one small step.

What's included in the step is dependent on if it's a product or service
they are already using, or not using and their level of awareness about it.

So, if they are using the product, in my case point of sale machine paper,
then the aproach is the same in person or email...

Hi [nsame], who should I be talking with there about getting you a better deal on eftpos paper?

That's useful for the person who isn't the decision maker because she has the right information
to help her in her role.

There's a benefit wrapped up in a question.

That's the step we take in my company which supplies paper for the
point of sales machines. It's how we got Puma and 6 of NZ's biggest brands as clients.

If the company isn't using a product or service, then there needs to be a much more thought out approach.

One way is to gauge interest.

This can be done by making yourself associated with someone
your prospect knows.

This would play out like...

{Name], our mutual friend [name] suggested we should talk about how
what I've done in [whatever results you've had] may apply to you to.

Let's set up a 5 minute talk to quickly see if this would or not apply to you.

How's your calendar looking?

Best,
[ Name]
[business name]
[phone]

On the call you aren't pitching the whole deal either like in the original post.

You are just gauging interest to see if you'll put the full/part of presentation
in front of a qualified person.

You've probably heard it takes 8 follow ups to make a sale,
well this is part of it which matches a buyers buying process.

Forcing your sales process onto a different buying process
kills any chance of making a sale.

This is understanding your environment you are going in,
so you can match the right steps to take.

Different environments require different steps to work.

Best,
Doctor E. Vile